DTC​/P AA & AI, Data Analyst

Job Title

DTC/P AA & AI, Data Analyst

Location:

Morristown, NJ

At Sanofi, we are committed to providing next‑generation healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve healthcare challenges and unmet needs sooner than ever before.

We are an R&D‑driven, AI‑powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Design, operationalization, and interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the use cases required by the business.
• Innovation of the DTC/P cross‑media intelligence measurement and reporting capabilities ensuring the platform and assets are future fit ready, able to support AI mediated engagement throughout the customer journey lifecycle.
• Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives.
• Collaborate with cross‑functional teams to gather requirements, drive measurement and insight strategy for platform use cases.
• Activate use case audiences to publisher platforms and ensure successful activation.
• Support the agile pod use case development teams by participating in segmentation, test & control, and final audience builds.
• Provide data quality control testing and insight upon various data feeds ingested into the DTC/P platform.
• Reporting & visualization: support and interpret measurement dashboards for key stakeholders to monitor real‑time performance indicators and digital media engagement trends.
• Support the DTC/P Insights and Measurement Product Owner through data mining and data insights for ad‑hoc project requests.
• Help standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI.
• Promote architectural consistency and usability standards; define and execute test cases.

• Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPIs, reporting insights, and dashboard designs.
• Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance.

• A strong background in data, analytics, measurement and passion for driving innovation through foundational data‑driven solutions.
• Extensive experience of digital media audience activation and measurement reporting.
• Experience with interacting with digital media publisher data, audience data, and onboarding data consumption layer ready data.

• Bachelor’s degree in any domain. Master’s a plus.
• Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles.
• Familiarity with descriptive and predictive analytics.
• Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations.
• Experience with data visualization libraries in Python or R.
• Experience ensuring data accuracy, completeness, and consistency across datasets, building trusted data foundations that enable reliable decision making.
• High proficiency in SQL with experience creating data models for analysis and reporting.
• Ability to rapidly understand key business processes and their corresponding data assets, data flows.
• Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments.
• Knowledge of KPIs, hierarchies, and the understanding of data relationships.
• Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence.

• Track‑record of problem‑solving & overcoming…