Media Content Creator; Brand & Media Storyteller

Position: Media Content Creator (Brand & Media Storyteller)
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* Job Title:

** Media Content Creator (Brand & Media Storyteller)
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* Location:

** Morristown, NJ
** About the Job
** Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

The AI-Driven Customer Engagement (AICE) team is transforming how Sanofi goes to market—redefining what modern marketing looks like. By blending human insight with AI, automation, and data, AICE is building a more intelligent, personalized, and efficient engagement model that accelerates impact across brands and markets.

The Associate Director, Media Content Creation is responsible for developing, adapting, and operationalizing media-first promotional content across paid digital channels. This includes both short-form assets (display, banners, social units, video cut-downs) and long-form, high-value content such as articles, educational videos, and platform-native content developed in partnership with HCP media publishers.

This is a hands-on, execution-focused role that operates without traditional agency support. The role translates global brand strategy and approved claims into high-quality, compliant content designed explicitly for digital media activation across local markets.

You will work closely with the Market Integration Partner, Studio content talent, and local market teams to ensure content is accurate, compliant, culturally relevant, and optimized for media performance. Success in this role requires strong copywriting and content development skills, deep familiarity with pharmaceutical promotional standards, and the ability to balance creativity with precision and compliance in a fast-moving environment.

Join Sanofi’s AICE team and help reimagine how we engage healthcare professionals through data, intelligence, and automation. In this role, you’ll directly shape how media content is created, scaled, and activated globally—contributing to a faster, smarter, and more AI-enabled marketing model that drives measurable impact.
** About Sanofi:
** We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
** Main Responsibilities
**** Content Development & Adaptation
*** Develop, adapt, and finalize media-first promotional content across paid digital channels, including display, social, video, HCP platforms, publisher partnerships, and long-form editorial content.
* Create high-impact promotional assets (banners, social units, article adaptations, long-form HCP content, educational videos) aligned to approved messaging, claims, and brand strategy.
* Translate global strategy and claims into concise, compelling, and compliant promotional content tailored to HCP audiences across markets.
* Collaborate closely with Studio designers, writers, and media partners to ensure channel-fit content, optimizing copy length, visual execution, and platform requirements.
* Ensure all assets reflect approved claims, accurate scientific data, and brand tone while aligning with local cultural and regulatory nuances.
** Market Collaboration & Execution
*** Partner with the Market Integration Partner and local market teams to ensure content aligns with local regulatory requirements, media plans, and platform specifications.
* Serve as the primary point of contact for markets on content localization, versioning, media adaptations, and compliance alignment.
* Coordinate end-to-end delivery of promotional assets, ensuring correct formatting, timely handoffs to media agencies, and on-time deployment.
* Capture in-market feedback and performance insights to support ongoing optimization of non-personalized promotional (NPP) content.
** Compliance & MLR Readiness
*** Prepare and submit all promotional assets for MLR review, ensuring strict adherence to local regulations…