Associate Director, Omnichannel Enablement Lead

Job title: Associate Director, Transplant and Established Products (EP) Customer Engagement

Location: Morristown, NJ - Hybrid work arrangement with 3 days onsite required

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in‑class capabilities across the board, bringing value and excellence to Sanofi’s commercial operations globally and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and a reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer‑centric, agile marketing across all of Sanofi’s channels. The team includes end‑to‑end campaign management capabilities, channel experts, day‑to‑day operations leads, and a transformation function responsible for organizing and delivering continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross‑brand omnichannel marketing capability and integrate innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve the sharing of best practices
• Clarify accountabilities for day‑to‑day marketing activities, as well as long‑term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations

We’re an R&D‑driven, AI‑powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

The Associate Director, Omnichannel Enablement Lead role oversees the key interface between the insulins and established products brand marketing teams and the GTMC OC Team. They are responsible for the end‑to‑end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition.

As part of these efforts, the Customer Engagement Lead will also be accountable for managing omnichannel capability development for their assigned brands and for ensuring that brand marketers adopt best practices.

• Develop and execute the US brands’ omnichannel strategy into an integrated and sequenced omnichannel campaign(s)
• Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
• Partner with internal functions (e.g., Advanced Analytics, omnichannel media, and channel leads) to ensure the omnichannel campaign is grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities
• Serve as a liaison between the brand and the wider GTMC Omnichannel team in the development of assets for the omnichannel campaign, from concept to MLR approval to deployment (e.g., website content, promotional emails, third‑party digital tactics, etc.).
• Design customer journey maps (for HCPs, Consumers, and other customer types) and drive alignment of brand content and digital channels to deliver superior customer experiences
• Manage and report on omnichannel campaign performance with emphasis on analytics and key performance indicators (KPIs)
• Continuously iterate and improve omnichannel campaigns and journey maps in response to analytics insights
• Establish a trusted partnership with cross‑functional partners and stakeholders
• Collaborate with US Insulins and established products on a process to share information and experiences,…