Associate Director, Omnichannel Enablement Lead

* Develop and execute the US brands’ omnichannel strategy into an integrated and sequenced omnichannel campaign(s)
* Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
* Partner with internal functions (e.g., Advanced Analytics, omnichannel media, and channel leads) to ensure the omnichannel campaign is grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities
* Serve as a liaison between the brand and the wider GTMC Omnichannel team in the development of assets for the omnichannel campaign, from concept to MLR approval to deployment (e.g., website content, promotional emails, third-party digital tactics, etc.).
* Design customer journey maps (for HCPs, Consumers, and other customer types) and drive alignment of brand content and digital channels to deliver superior customer experiences
* Manage and report on omnichannel campaign performance with emphasis on analytics and key performance indicators (KPIs)
* Continuously iterate and improve omnichannel campaigns and journey maps in response to analytics insights
* Establish a trusted partnership with cross-functional partners and stakeholders
* Collaborate with US Insulins and established products on a process to share information and experiences, leverage initiatives across the portfolio where appropriate to enhance omnichannel efforts
* Drive a cross-brand marketing cultural change towards a truly customer-centric model that is insights-driven and externally focused
* Drive a culture of innovation by continually challenging the status quo to adopt new digital approaches through experimentation
* Contribute to the development of annual strategic integrated marketing plans aligned to business goals
* Partner with US Insulins and established products, and other US Customer Engagement Leads to magnify omnichannel capabilities and effort, and share best practices
* Provide omnichannel thought leadership with US Brand Leads
* Identify insight gaps and recommend market research to meet omnichannel goals and/or monitor performance
* Be a renowned and credible “go-to” expert for Marketers at all levels, coaching and sharing knowledge when and where required
* Manage and optimize assigned budget, if applicable
* Support the onboarding and upskilling of North America and offshore colleagues
* Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
* Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
* Contribute to knowledge sharing and upskilling programs
* Support the delivery of key transformation programs
* Drive excellent working relationships with agency and vendor partners
* Drive cultural change through the championing of an agile, customer-oriented mindset
* Proven ability to quickly grasp, assimilate, and condense key market landscape and customer insights to develop a highly impactful omnichannel strategy and digital execution plan
* Excellent written and oral communication/presentation skills in English
* Demonstrated ability to communicate in a strong, clear, simple, and compelling manner to senior leaders
* Experience in influencing without direct authority
* Budget management experience
* Proactive leadership and collaboration skills to establish strong networks
* Passion for transformation; a strong desire and curiosity to continuously learn and improve oneself and others
* Brings a relentless drive and curiosity to assess and define the key value drivers, areas of focus, and brand narrative to improve business performance and customer experiences across our key audience segments
* Understanding of data privacy regulations and best practices
* Deep knowledge and understanding of omnichannel marketing principles
* Understanding of general marketing tactics, processes, and requirements for execution of tactics
* Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
* Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and…