Associate Director, Mainline Franchise

Job title:

Associate Director, Mainline Franchise

Location:

Morristown, NJ

About the job:
We are looking for a strategic, results-driven marketing leader to own brand strategy and drive initiatives across the Mainline franchise portfolio, with accountability for precision marketing, financial performance, and cross-franchise growth. The Associate Director is a strategic leader on the US Mainline Franchise Team. This position reports to the Head of Mainline Franchise and is accountable for leading brand strategy, owning cross-franchise initiatives, and driving high-impact marketing programs across the Mainline portfolio.

This role requires the ability to lead and influence across market access, sales, finance, legal, global business units, and key stakeholders across the franchise ecosystem — including serving as the primary Sanofi lead within joint venture partnerships where applicable. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.

Main Responsibilities:

• Lead the development and execution of integrated brand strategies across the Mainline franchise portfolio, driving strategic direction through data-driven insights and market intelligence
• Own cross-franchise initiatives from strategy through execution, ensuring alignment and accountability across brands
• Independently identify, prioritize, and activate growth opportunities based on market dynamics, competitive intelligence, and customer insights
• Lead franchise planning processes, owning the development of strategic roadmaps aligned to organizational priorities and the Sanofi "Play to Win" ambition
• Own P&L management and financial accountability for the franchise, driving data-informed decisions to optimize investment and business performance
• Serve as the primary Sanofi lead and strategic owner for marketing strategy and execution within the joint venture partnership
• Lead the relationship between Sanofi and joint venture partners, directing collaborative efforts and driving outcomes against shared commercial objectives
• Own the precision marketing strategy, directing the application of analytics, segmentation, and targeting approaches to maximize ROI and customer engagement
• Lead segmentation analysis to identify and act on financial opportunities, directing channel deployment and execution decisions
• Ensure customer insights are embedded across the full experience journey to drive relevant, personalized engagement
• Develop and apply a deep understanding of customer drivers, barriers, and behaviors to lead behavior change activation strategies
• Leverage real-time data, digital analytics, and performance metrics to drive continuous optimization of marketing tactics, with accountability for ROI outcomes
• Independently identify, prioritize, and activate market, brand, and customer opportunities in response to evolving competitive dynamics, market trends, and customer behaviors
• Lead the development and execution of activation plans for growth initiatives that expand franchise reach and improve customer experience
• Direct the testing and scaling of new marketing approaches, channels, and tactics in response to evolving market dynamics
• Own strategy refinements in response to competitive landscape shifts and changing HCP and consumer behaviors, making real-time decisions to protect and grow brand performance
• Lead the development of annual strategic integrated marketing plans aligned to strategic imperatives and business goals
• Own the KPI framework and performance accountability across the franchise, driving analysis and directing optimization decisions to deliver against business objectives
• Lead the day-to-day development and execution of omnichannel campaigns in partnership with creative agencies and third-party vendors
• Direct the internal legal, regulatory, and medical review and approval of promotional materials
• Own and manage the promotional budget, making strategic investment decisions to maximize efficiency and business impact

This is not an exhaustive nor comprehensive list of key…