Creative Director

About CaST:

Part of Publicis Groupe, CaST is the production partner for Haleon. The CaST US Studio sits within Haleon in Warren, NJ and is a retained team of talented creatives and producers delivering work in support of the US marketing teams. The Studio has end-to-end capability, from light creative concepting to post‑production, for executional creative and simple production needs.

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent.

The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste. Just content that works, working a lot harder.

We need a Creative Director who can do both the dazzling and the dependable, someone who knows how to balance the “Creative” and the “Director” in their title. Yes, you’ll lead marquee accounts, pitch bold campaigns, and bring home awards, but you’ll also elevate the everyday work, the essential, the consistent, the work that keeps the business running. You’ll manage clients, inspire teams, and partner across disciplines to push creative forward.

From You Tube series and Twitch events to digital experiences and community activations, your ideas will make noise and make sense. This isn’t just about glory. It’s about craft. About knowing that every piece of work, big or small, is a chance to build the brand. This role may also include conception, creating, capturing and even appearing in social content for our clients.

If you believe creative excellence should live in every brief, not just the ones that win awards, then maybe you’re the one.

• Champion bold, intelligent creative that works in the real world
• Pitch and sell big, brave ideas to clients and prospects
• Lead, mentor, and inspire a high‑performing creative team
• Direct integrated campaigns across digital, video, social, and experiential
• Guide strategic use of emerging tools (including AI) in storytelling and production
• Oversee client relationships and lead key meetings and presentations
• Balance quality, timing, and budget with strategic precision
• Foster a strong, collaborative, and inclusive creative culture
• Uphold creative standards that reflect both agency and brand values
• Keep a sharp eye on trends, competitors, and cultural moments
• Lead the strategic adoption of AI technologies across creative and production teams, driving innovation, optimizing workflows, and ensuring responsible, forward‑thinking use of emerging tools in storytelling and campaign development

• Full‑time role with a hybrid work model at our client office in Warren, NJ
  • 184 Liberty Corner Road, Warren, NJ
• Occasional travel for client meetings and production

• A portfolio of unforgettable work across media, especially social
• Proven ability to lead teams and build brands
• Strong command of storytelling, concepting, and design
• Experience managing complex, multi‑touch campaigns
• Mastery of typography, layout, and logo design
• Skill with Adobe Creative Suite, Keynote, and modern creative tools
• Passion for craft, curiosity for new tech, and zero tolerance for mediocrity
• Experience in medical marketing or regulated industries (a plus)
• The ability to listen, collaborate, and lead without ego
• Clear, persuasive communication, written, verbal, and visual
• A bachelor’s or master’s degree in a creative or communication field

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all…