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MarTech Strategy Lead: Data-Driven & Personalization

Job in Morristown, Hamblen County, Tennessee, 37815, USA
Listing for: Valley Bank
Full Time position
Listed on 2026-04-17
Job specializations:
  • IT/Tech
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: MarTech Strategy Lead: Data-Driven Growth & Personalization
A regional financial institution is seeking a Marketing Technology Owner responsible for maximizing the value of its marketing technology investments. This role involves owning the strategy, roadmap, governance, and performance of the Mar Tech ecosystem, ensuring platforms are integrated and optimized to drive business outcomes. A minimum of 7 years’ experience in digital marketing in regulated industries is required, along with strong knowledge of platforms like Adobe Target and Salesforce.

This position offers significant opportunity for strategic influence and cross-functional collaboration.
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