DTC​/P AA & AI, Data Analyst

Job Title

DTC/P AA & AI, Data Analyst

Morristown, NJ

Sanofi seeks a Data Analyst to focus on the digital experience of consumers and/or patients interested in Sanofi specialty therapies. The role supports audiences activation, media and campaign measurement, data operations, and AI‑mediated engagement throughout the customer journey.

• Design, operationalize, and interpret measurement and insights capabilities of the DTC/P ecosystem.
• Ensure measurement insights are activation‑ready for all business use cases and that the platform is future‑fit for AI‑mediated engagement.
• Assess impact of digital direct consumer/patient experience products and recommend measurement and insights enhancements.
• Catalyze cross‑functional collaboration to gather requirements and drive measurement & insight strategy.
• Activate use‑case audiences on publisher platforms and support successful activation.
• Participate in agile pod use‑case development by providing segmentation, test & control, and final audience builds.
• Test data quality and provide insights for various data feeds ingested into the DTC/P platform.
• Support and interpret measurement dashboards for key stakeholders to monitor real‑time performance indicators and digital media engagement trends.
• Assist the DTC/P Insights and Measurement Product Owner with data mining and insights for ad‑hoc project requests.
• Promote architectural consistency, usability standards, and execute test cases.
• Define required KPIs, reporting insights, and dashboard designs in partnership with stakeholders.
• Create processes and procedures for measurement and insights reporting and recommend optimizations based on media, audience, and placement performance.

• Bachelor’s degree in any domain;
  Master’s is a plus.
• Minimum 5+ years of experience in data analytics, digital media analytics, or related roles.
• Proficiency with descriptive and predictive analytics concepts.
• Experience with business intelligence tools such as Tableau or Power BI for dashboards.
• Experience with data visualization libraries in Python or R.
• High proficiency in SQL and data modeling for analysis and reporting.
• Experience ensuring data accuracy, completeness, and consistency across datasets.
• Knowledge of segmentation testing, A/B testing, and experimental design.
• Understanding of KPI hierarchies, data relationships, and consumption‑ready datasets.
• Strong cross‑functional leadership, influencing, and stakeholder management skills.
• Excellent verbal and written communication abilities.

• Pharmaceutical experience and knowledge of healthcare data privacy & compliance regulations.
• Data analytics from a media intelligence perspective.
• Hands‑on experience with Live Ramp (or equivalent) Safe Haven data collaboration, clean room audience build, media activation, and measurement environment.
• Experience with model‑based audience creation, look‑alike modeling, test & control, and segmentation.
• Experience with digital media performance insights and measurement.
• Experience in Agile development processes and Dev Ops methodology/principles.
• Foundational data experience: data dictionary, taxonomy, naming conventions.

$ – $

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color,creed, religion, national origin, age, ancestry, nationality,marital, domestic partnership or civil union status, sex, gender,gender identity or expression, sexual orientation, disability,veteran or military status, domestic violence victim status,atypical cellular or blood trait, genetic information orany other characteristic protected by law.