Marketing Director

STATEMENT OF JOB:

This position reports to the Executive Director and is a member of the management team. The primary purpose of your job is to provide oversight in the area of Sales and Marketing as directed/instructed and in accordance with established administration and community policies and procedures.

Thus, as MARKETING DIRECTOR, you are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

You are directly responsible for providing both internal and external marketing for the community. You will manage all details of selling and leasing the community, be fully accountable for census growth and stability, manage one employee, and represent the community in a professional manner.

QUALIFICATIONS:

College degree in a related field and/or 5years of experience in sales management or a Regional Sales position

Specific expertise in aging/geriatrics is preferred but not required

JOB RESPONSIBILITIES:

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.

Develops and maintains positive relationships with staff, residents, and residents' families

Supports the Service Excellence attitude of the community and serves as a resource for positive senior housing and assisted living alternatives

Assists the Executive Director and other members of the management team in the planning, developing, organizing, implementing, evaluating, and performing of administrative procedures

Develops and maintains a good working rapport with all departments within the community to ensure that services and activities can be adequately maintained to meet the needs of quality operations

Uses expertise and experience to work with prospective residents and their families to lease apartments

Conducts tours with prospects, families, referral agents, and others

Oversees the move-in process of all new residents

Develops referral relationships with all appropriate resources

Maintains all prospect data up-to-date

Maintains call/visit relationships with all prospects

Determines appropriate marketing avenues/sources and recommends to the Executive Director buying/placement opportunities

Effectively manages the departmental budget and makes recommendations to the Executive Director for updates/changes to the same

Actively pursues new programming, marketing, media, and other sources and recommends to the Executive Director buying/placement opportunities

Maintains all marketing collateral, making recommendations to the Executive Director as necessary, and oversees changes to the same. This will include, but not be limited to, print, ad, and website media

Creates, schedules, and manages special marketing events as needed

Performs other related duties and responsibilities that may become necessary or as directed by the Executive Director

Manages employee and guides and directs their sales plans and goals

Fully responsible for census growth and stability, and overseeing quarterly plans to move census in a positive way