Senior Brand Marketing Manager

Job Title

Senior Brand Marketing Manager

About Us Since our founding in 1982, in the basement of the Yellow Turtle in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of our founder, Millie Merrill. What started over 40 years ago with the invention of the fleece neck warmer – affectionately dubbed The Turtle’s Neck®, sparking a design shift in winter accessories – remains the foundation and spirit of our brand today as a leader in outdoor lifestyle and performance headwear and accessories.

Today, our vision is to grow health and happiness through nature for every adventure(r). We do this by creating sustainable solutions for every body, that feel great, in every element, and built for a life lived outside. We’re a proud Certified B Corp and believe that our business should be used as a force for good. Our global growth and impact are fueled by applying our storied expertise and love of the outdoors, and by leading with big steps and treading lightly along the way.

We think that Turtle Fur is a great place to work. That is why we have so many employees who have been here for 5, 10, and 20+ years! Turtle Fur HQ is located close to Stowe and Smugglers Notch Ski Resorts, Craftsbury Outdoor Center, numerous mountain bike trails, some of Vermont's most beautiful lakes and rivers, and a short drive to our largest city, Burlington, as well as our capital city, Montpelier.

We offer a competitive compensation and benefits package that includes 401k with a match, medical & dental insurance, paid time off, and more.

The Senior Brand Marketing Manager isn’t just "managing a brand" – you are the voice of our community. You are the bridge between our high-level goals and the actual consumers who buy our gear. You are high-energy, data-informed, and deeply immersed in outdoor and Gen Z culture. You ensure that everything that Turtle Fur puts into the world is intentional, and unmistakably Turtle Fur.

The Senior Brand Marketing Manager is responsible for authentically strengthening brand awareness with our target audience of outdoorsy, style-loving Gen Z women, while maintaining the love we have from our core (skiers of all ages and genders), through brand marketing strategy, campaigns, consumer engagement and activations and social media / influencer strategy and execution.

• The Blueprint:
  Architect the overarching brand marketing strategy that defines how we will capture our target consumer while staying relevant to our core. You will own our brand identity, our marketing channel ecosystem, campaign and content calendar, what resources we need, and how we measure and optimize. You will set the high-level goals, establish the KPIs that actually matter, and take full ownership of the results.
• The Master Plan:
  Own the annual marketing calendar. Map out the year’s campaigns, product drops, and storytelling moments, and manage the team to execute the plan.
• The Hype Machine:
  Lead our consumer engagement, social media, and PR strategies. Make sure people aren’t just seeing us—they’re talking about us.
• Resources:
  Identify, hire, and manage our creative and marketing agencies. Also lead a tight-knit internal team of 2-3 FTE and contract employees.
• The Network:
  Build and manage relationships with athletes, influencers, and partner brands. You know who’s in before they’re even on the radar and will use that to extend the reach of the Turtle Fur brand into strategic consumer groups.
• The Bottom Line:
  Manage the budget and set ambitious KPIs. You aren’t just spending money; you’re driving brand awareness and ROI.
• Wholesale Support:
  Be the best friend of our sales team, providing the brand‑marketing support they need to win at retail.

• Campaign Architecture:
  Proven ability to build "360‑degree" campaigns. You know how to take one big idea and translate it across an email blast, a Tik Tok trend, a PR pitch, and a wholesale floor decal.
• Strategic Planning & Budgeting:
  You’re a pro at managing a multi‑channel budget. You know how to allocate funds between "top‑of‑funnel" brand building and "bottom‑of‑funnel" conversion without breaking the bank.
• Influe…