Sr. AI Transformation Product Manager - Product Marketing

Job Summary

We are seeking a visionary and results‑oriented AI Product Manager to lead the AI transformation of our B2B Product Marketing organization. This is a senior individual‑contributor role for a “builder” who will fundamentally change how our marketing organization operates by integrating artificial intelligence into our workflows, tools, and strategies.

This role sits at the intersection of product management, technology, and marketing. You will identify high‑impact AI opportunities and build solutions that empower the team to focus on strategic initiatives. It requires strategic thinking, technical expertise, and a deep understanding of the marketing landscape.

• Define and execute the comprehensive AI product strategy for the marketing organization, aligning with long‑term vision and market opportunities.
• Develop and maintain a multi‑year product roadmap that balances internal user needs, technical feasibility, and business impact.
• Partner with senior marketing leaders to identify and prioritize high‑impact transformative AI use cases, from message testing and content generation to competitive intelligence.
• Act as the organization’s thought leader on AI in marketing, staying ahead of industry trends and translating them into actionable opportunities.
• Lead the ideation, technical development, and launch of innovative AI‑powered products, custom agents, and automated workflows from concept to launch.
• Translate complex business and marketing needs into detailed product requirements, user stories, and technical specifications for engineering teams.
• Manage the entire product lifecycle in an agile environment, from discovery and validation to launch, analysis, and iteration, with a focus on measurable impact.
• Own the product marketing organization’s AI technology stack, including platform strategy, needs assessment, budget management, and vendor relationships.
• Architect and guide the implementation of scalable AI‑powered workflows that automate repetitive tasks and create significant efficiency gains.
• Continuously research and evaluate new AI tools, platforms, and technologies to keep the team at the cutting edge.
• Act as a trusted advisor on AI to senior leadership within marketing and across the company.
• Drive the adoption of AI solutions by embedding them into daily workflows and decision‑making processes, championing an AI‑first culture.
• Define and track key performance indicators (KPIs) to measure and communicate the business impact of AI initiatives to stakeholders at all levels.

• 12+ years of experience in product management or a similar role, delivering technology‑driven products from inception to launch.
• Proven experience shipping complex AI/ML‑enabled products, custom agents, or automated workflow solutions at scale.
• Hands‑on experience with modern AI platforms and tools.
• Experience authoring strategy documents and presenting to senior leadership.

• Senior level role at a major tech company, preferably in a B2B context.
• Deep understanding of the B2B product marketing landscape and associated technology stacks.
• Hands‑on experience with programming languages (e.g., Python), SQL for data analysis, and API integrations.
• Experience managing technology budgets, negotiating with vendors, and building a business case for investment.
• Demonstrated ability to influence cross‑functional teams and senior leaders without direct authority.
• Excellent problem‑solving skills and comfort operating in a fast‑paced, ambiguous environment.

• Bachelor’s degree in Computer Science, Engineering, or a related technical field, or equivalent practical experience.
• Master’s or PhD in Computer Science, Artificial Intelligence, or a related field preferred.

The target salary range for this position is $195,000–237,000, subject to location, qualifications, experience, and education. Compensation packages are competitive and include a comprehensive benefits package such as health insurance, life insurance, retirement or pension plans, paid time off, leave options, performance‑based incentives, employee stock purchase plans, and/or restricted stock units, with variations depending on region.

Net App is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.