Technical Marketing Engineer

Job Summary

As a Technical Marketing Engineer at Net App, you will facilitate technical marketing end-to-end for one or more assigned technology areas within the Net App portfolio. You will do so working side-by-side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Platform Marketing (IPPM) team at Net App, and in partnership with Product Managers and Engineers in one or more Net App business units that also report to our Chief Product Officer.

This specific role is focused on improving the connection from the TME team and broader Product organization to our community of customers, partners, and prospective customers. You will work in a cross-functional team to develop the Net App presence on appropriate technical communities (example: Reddit), develop Net App communities on external platforms (example: Net App Discord server); and accelerate the ability for TME content to reach the broader technical community through channels like You Tube, Linked In, and beyond, in coordination with our social media team.

In doing so, you will help produce regular podcasts/webcasts, as well as acting as a producer for recorded technical videos. You will help grow our library of integrated solution demos using the latest AI-enabled demo creation tools, and partner with other Net App teams to build an integrated technology stack to make appropriate demos easily findable and usable by our sales teams, partners, and end-customers.

All of these activities must collect meaningful engagement metrics and you will own a plan to continue growing that engagement.

The best TMEs are also highly visible within Net App and the industry. You may represent Net App and your assigned technologies at conferences, in webinars, in videos/podcasts, and on social media as a trusted technical subject matter expert. As your work will expose you to our sales organization and customers, you will help translate input from those audiences into insights to provide to Product Management.

• Collaborate with Product Management and Engineering across the product lifecycle to build your understanding of one or more Net App products and solutions, their place in the Net App portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
• Help produce consistent technical content and enablement specifically videos, technical talk tracks, demos, etc.
• Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
• Act as a technical subject matter expert in webinars and virtual events; evangelize Net App and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
• Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform-first, customer-centric story supported by your work.
• Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.

• 5+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
• Demonstrated understanding in one or more enterprise technology areas. Note that it is not required that a candidate have specific existing expertise on Net App technologies or the data infrastructure market, but any such expertise is highly desired.
• Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.
• Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement.
• Experience building technical communities and building interaction and engagement with customers, partners, and prospective customers.
• Proven experience building and managing video, audio, and demo environments iliarity with modern AI-enabled video…