Marketing Operations Manager

About Play Metrics

Play Metrics is a fast-growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development — all in one place. We're backed by private equity and run with the speed and ownership mindset of a startup: we move fast, build lean, and expect everyone to make a visible impact.

We are hiring a Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics.

You will take full ownership of our marketing technology stack and the operational infrastructure of our customer acquisition engine. You will serve as the primary Hub Spot Administrator, going beyond basic configuration to own architecture, workflows, integrations, scoring models, nurture programs, and reporting. You will partner with Marketing, Sales, and BDR leadership to translate strategy into technical reality, ensuring our systems connect flawlessly, our data is audit-ready, and our top‑of‑funnel operations align perfectly with our growth targets.

1. Own the Marketing Tech Stack & Hub Spot Architecture

• Total Stack Ownership:
  Take full ownership of our marketing technology stack: CRM (Hub Spot), marketing automation, ad platforms, product analytics, attribution, experimentation, and everything in between.
• Strategic
  
  Roadmap:
  
  Set and maintain the tech stack roadmap. Decide what to add, consolidate, or retire, ensuring every tool earns its place and delivers ROI.
• Advanced Hub Spot Administration:
  Serve as the primary Hub Spot admin, including evaluating and deploying emerging AI and agent capabilities within the platform.
• Clay Implementation:
  Utilize working knowledge and direct implementation of Clay or similar tools to enrich data, orchestrate workflows, and power highly targeted outbound prospecting.

2. Data Governance, Segmentation & Best Practices

• Set the Standard:
  Establish how the stack should be governed—owning data hygiene, role‑based permissions, naming conventions, and integration patterns. Make sure the rest of the team follows it. You are the internal authority on how systems connect and where data should live.
• Database & Lifecycle Engine:
  Enrich and maintain the Hub Spot contact database. Drive data quality and build the complex segmentation that the growth marketing team activates.
• Single Source of Truth:
  Guarantee that marketing and sales agree on the data, the definitions, and the single source of truth across the organization.

3. Funnel Mechanics, Lead Scoring & Sales Handoff

• Lead Scoring & Routing:
  Partner with Marketing leadership to build, test, and routinely update lead scoring models that combine behavioral intent with demographic data to prioritize outreach.
• MQL & SQL Frameworks:
  Own the MQL and SQL definitions. Map and improve the operational journey that transitions a qualified prospect to Sales, ensuring a frictionless handoff to Account Executives.
• Audit‑Ready Pipeline:
  Ensure that marketing‑sourced pipeline is captured, tracked, and reported with absolute confidence and audit‑ready definitions.
• SLA & Territory Management:
  Build automated distribution logic in Hub Spot for inbound leads and target account lists, maintaining rules (like account caps) to prevent hoarding and support broad market coverage.

4. End‑to‑End Campaign Operations

• Campaign Operations:
  Own the operational backbone of every campaign, from setup through QA, launch, and post‑launch reporting. Be the go‑to technical partner for the campaigns team, translating what they want to launch into system configurations, automations, and integrations that actually work.
• Operational Playbooks:
  Build and document operational playbooks to standardize execution and significantly reduce campaign launch times.

Within your first year, you will know you are successful when:

• The Full Funnel is Visible:
  The entire funnel, from anonymous visitor to closed‑won customer,…