Sr. Technical Marketing Engineer, Virtualization

Job Summary

As a Technical Marketing Engineer at Net App, you will own technical marketing end-to-end for one or more assigned technology areas within the Net App portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more Net App products and potentially partner products. You will do so working side‑by‑side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Platform Marketing (IPPM) team at Net App, and in partnership with Product Managers and Engineers in one or more Net App business units that also report to our Chief Product Officer.

This specific TME role will be focused on supporting virtualization and containerization technology stacks and their integration with the Net App platform. You will help develop materials that will help customers, partners, and prospective customers understand the benefits of deploying their virtualized/containerized environment on Net App storage, as well as assist in documenting best practices and technical tips for these environments.

Your work will assist customers as they consider different technology options and potentially migrate from one hypervisor stack to another, as well as highlight the advantages of Net App technology to accelerate that transition.

• Collaborate with Product Management and Engineering across the product lifecycle to build your expert‑level understanding of one or more Net App products and solutions, their place in the Net App portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
• Own technical marketing end‑to‑end for virtualization and containerization technologies; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
• Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
• Design and maintain self‑service interactive assets (demos, sandboxes, TCO/ROI calculators, interactive guides); work with cross‑functional marketing and sales enablement teams to enable embedding within customer‑facing content and sales tools and instrument these assets to gauge usefulness & impact, and to capture customer intelligence as appropriately volunteered.
• Create integration deep dives and “how‑to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
• As needed, utilize basic scripting and/or common automation toolkits (e.g. Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments.
• Act as a technical subject matter expert in webinars and virtual events; evangelize Net App and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
• Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform‑first, customer‑centric story supported by your work.
• Synthesize input from customers and sales teams obtained during work as a technical SME, provide as input to Product Management for ongoing product development.
• Provide input and content for technical education curricula in partnership with Revenue Enablement; while you will not own or develop training curriculum or materials directly for internal or external audiences, you will act as a subject‑matter expert and assist in ensuring messaging embedded in the training is aligned with the approved technical narrative for the products involved.
• Measure and report asset utilization and impact; drive continuous…