Business and Data Analyst, Global Media, Reporting & Analytics COE

* United States of America
- North Carolina
- Morrisville

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Lenovo is a US $83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.

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We are seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization.

As Marketing strengthens its alignment with Sales and focuses increasingly on measurable business and revenue outcomes, our ability to connect marketing activity, investment, and performance to business impact is critical. This role will help enable Marketing executives and practitioners to access, understand, and act on relevant, trusted, and meaningful data.

The Business and Data Analyst will serve as a critical bridge between business needs, data, analytics, and decision-making. The successful candidate will partner with Marketing stakeholders to understand their business questions and reporting needs, translate those needs into clear data and analytics requirements, and help turn insights into actionable recommendations that improve marketing investment, campaign performance, and business outcomes.

Stakeholder enablement may be delivered through analytics dashboards, performance reports, AI-enabled analytics, training, best-practice sharing, self-service capabilities, or other scalable solutions that help marketers incorporate data and insights into their everyday decision-making.

Success in this role requires a strong combination of business acumen, analytical thinking, data fluency, BI development expertise, technical knowledge, stakeholder management, and communication skills, together with the ability to operate effectively across a complex global organization.

Key Responsibilities:

• Lead the business analysis across the end-to-end delivery lifecycle for marketing reporting and analytics solutions, from requirements discovery and solution design through development, testing, deployment, adoption, and continuous improvement
• Partner with Marketing, Sales, and cross-functional stakeholders to understand business objectives, performance questions, decision-making needs, and pain points, translating them into clear business, functional, reporting, data, and technical requirements
• Define and document requirements including KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria, ensuring solutions address the underlying business need
• Serve as the bridge between business stakeholders and data engineers, BI/dashboard developers, visualization specialists, automation and AI teams, and external agencies, driving alignment and successful end-to-end delivery
• Apply strong BI and technical knowledge to contribute to solution design, development, validation, and troubleshooting, ensuring dashboards and analytics solutions are intuitive, scalable, technically feasible, and fit for purpose
• Coordinate business validation and UAT, ensuring delivered solutions meet agreed requirements and provide accurate, trusted, and actionable information
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