Globa Media Strategy Manager, B2B

* United States of America
- North Carolina
- Morrisville

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US $83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.

Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit  , and read about the latest news via our Story Hub .

Global Media COE (Center of Excellence)

Lenovo is looking to add talent to our growing Global
Media COE (Center of Excellence), a team of highly driven, innovative thinkers who are setting the standard for how media drives brand and business performance. We’re building a team that challenges the status quo, dives into complexity and wields the power of insight and media to change perceptions. We collaborate with people all over the world - global and local marketers, functional COEs, and leading agencies to build media strategies that not only respond to market realities but anticipate and shape them.

If you're energized by the opportunity shape Lenovo’s most visible and strategically critical campaigns, read on!

The Global Strategy Manager is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience who will lead the development of next-generation, insight-led B2B global media frameworks making use of all major paid media channels—including video, social, OOH, audio, and emerging formats. These frameworks will empower our local markets to connect with B2B audiences, ranging from small businesses to global enterprises, with a focus on IT Decision-Makers.

This role is instrumental in defining how Lenovo shows up in markets, working closely with agency partners, publishers, analysts and regional media teams to ensure every campaign strikes the right balance of global uniformity and local resonance to drive impact.

Oh! And if you happen to be an F1 or FIFA fan, that is a bonus for our Media COE and for you!

• Coordinate with our Insights COE to be deeply knowledgeable around our target audience segments and inform the evolution and right-sizing of them
• Work with our global agencies to develop the Global Strategic Frameworks for our major global campaigns and present them to the markets
• Stay close to in-geo Media COE team membersto ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets
• Collaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences
• Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them
• Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization

• Review…