Senior Marketing Content Manager

Expected Travel
:
Up to 10%

Requisition : 476

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation — a relentless pursuit of identifying unmet clinical needs — to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care.

Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit

Built on a history of innovation, our Arrow® brand of technically advanced vascular access devices are renowned throughout the world. Many of our vascular access products have antimicrobial and antithrombogenic protection designed to reduce vascular-related complications and include long and short dwell central venous catheters (CVC), sheath introducers, arterial lines, peripherally inserted central catheters (PICC), as well as specialty devices for intraosseous vascular access and an advanced vascular positioning system to facilitate precise placement of a PICC or CVC near the heart.

Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

In collaboration with manager, the Sr. Marketing Content Manager will independently define, develop and implement marketing content generation strategy – including primarily, brand and product messaging and positioning, traditional and digital asset generation to support commercial marketing efforts. The Manager will maintain a broad understanding of traditional marketing channels, the marketing capabilities of Teleflex Vascular, as well as the latest trends in emerging media and digital channels.

The Manager will lead digital marketing and marketing automation efforts for the business as a secondary priority to content generation. It is the Manager’s responsibility to understand current and potential Vascular Access audiences and create relevant audience personas, interpret and extrapolate the customer needs and market trends to create a robust asset generation plan and editorial calendar for designated product lines within Strategic Business Unit.

The Manager will partner with cross-functional marketing teams, as well as key strategic marketing agencies/partners to ensure the objectives of Vascular marketing are being met.

• In collaboration with manager and portfolio owners, drive content generation strategy and tactics for the Vascular Access business unit
• Drive idea and concept development process as needed for content development, to include Total Customer Insights and other activities — Global Voice of the Customer (VOC)
• Develop content for all Vascular portfolios including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content) in alignment with Vascular brand strategy and Teleflex brand identy
• In collaboration with portfolio owners, develop customer testimonials, white papers and other resources needed to drive thought leadership
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and and digital channels
• Develop and / or consult on global product positioning and promotional initiatives
• Consult in the development of commercial tactical plans and commercial activity
• Lead strategy development for Digital Marketing / Marketing Automation efforts in colloboration with the Director, Global Marketing
• Manage asset generation matrix in partnership with portfolio owners
• Manage the administration and maintenance of the claims matrix in partnership with portfolio owners
• In collaboration with Director of Global Marketing, develop and maintain annual operation plan and budget for global portfolio initiatives
• Adhere to and ensure the…