Assistant Director of Creative

The bathroom is where we start and end our days - it's an everyday luxury we'd never want to do without. TOTO believes that people should have the greatest comfort, convenience and performance design possible in the bathroom. Improving people's lives is what inspires every TOTO innovation.

TOTO is one of the world's largest plumbing products manufacturers. We offer a complete line of residential and commercial plumbing fixtures and fittings, faucets, accessories, shower and flush valves, as well as lavatories, toilets, air baths and urinals. More than 1,500 TOTO engineers and their colleagues are committed to achieving the seamless integration of performance, conservation, technology, and innovation.

• Excellent benefit package which includes medical, dental and vision
• Paid vacation, Paid Holiday & 401K company match after one year that vests immediately upon participation
• Collaborative, dynamic work environment within a fast-paced awesome company

JOB TITLE: Assistant Director of Creative

DEPARTMENT: Marketing

REPORT TO: Director, Marketing

REVISION DATE: 11/12/2025

The Assistant Director of Creative oversees the development and implementation of the brand's visual identity, ensuring consistency and excellence in all creative outputs. As a key member of the leadership team, The Assistant Director of Creative collaborates with cross-functional stakeholders to drive business growth and elevate the TOTO USA brand reputation. In this capacity, The Assistant Director of Creative is responsible for setting the creative vision, providing guidance and mentorship to the in-house team, and fostering strategic partnerships with external agencies and vendors.

By doing so, The Assistant Director of Creative ensures that all brand touchpoints, from digital channels to retail environments, reflect the TOTO USA brand's premium quality and aesthetic.

• Lead the ongoing development, maintenance, and execution of TOTO’s North American brand identity system, ensuring consistency and excellence across all customer touchpoints.
• Translate high-level brand strategy, product positioning, and campaign concepts into visually compelling and measurable creative assets.
• Serve as the primary brand guardian, enforcing adherence to established brand standards and visual guidelines, both internally and with external partners and agencies.
• Ensure that all creative output meets commercial objectives while maintaining the premium and sophisticated quality expected of the TOTO brand.

• Manage, mentor, and develop the in-house creative team (currently 3 direct reports), fostering a collaborative, highly efficient, and high-performance culture.
• Oversee and manage external agencies, freelancers, photographers, videographers, printers, and technical document creation/production vendors.
• Establish, document, and optimize creative workflows, project intake processes, resource allocation, and production timelines to ensure the timely and cost-effective delivery of high-quality work.

• Direct the creation of fully integrated campaign materials, including digital advertisements, landing pages, email marketing visuals, catalogs, high-precision technical brochures, and comprehensive price books.
• Manage the technical drafting, buildout, and ongoing accuracy of comprehensive price books, ensuring precise product specifications, pricing, and details related to drop shipments are accurately represented and consistently updated across all versions.
• Lead and execute product photography, video shoots, and content production in support of new product launches and foundational brand storytelling.
• Oversee the design and production of physical assets, including packaging, POP (Point of Purchase) displays, merchandising materials, and large-format trade show graphics.
• Ensure all digital assets adhere to relevant accessibility standards (e.g., WCAG).

• Partner closely with critical internal stakeholders, including Development Engineering (DE), Product Planning (PP), Digital Marketing, Social Media, Retail Sales,…