Social Media Manager

Responsibilities

• organizing and publishing content
• managing editorial workflows and maintaining an editorial calendar
• ensuring accessibility standards are met
• helping shape a cohesive narrative about the impact of the University of Michigan outreach across the state of Michigan, which includes telling stories about why college matters, how education changes lives, and how outreach builds opportunity long before a student ever sets foot on campus.
• 40% Social Media Platform Launch & Implementation
• 30% Storytelling Content Curation & Publishing
• 20% Editorial Workflow, Accessibility & Permissions Management
• 10% Engagement Monitoring & Performance Reflection 10%

• Experience managing or contributing to professional social media accounts, particularly Instagram and/or You Tube
• Experience creating Instagram posts, weekly campaigns, building meaningful engagement, and increasing followers
• Experience uploading You Tube videos, creating video descriptions, and reviewing videos to provide edits to a video editor
• Experience with Canva for graphic design projects
• Experience with project management tools
• Strong written communication skills and the ability to translate complex or personal stories into clear, engaging public-facing content
• Strong organizational and time-management skills, including the ability to manage multiple content streams and deadlines
• Demonstrated care, discretion, and professionalism when working with personal stories and community-centered content

• Experience telling human-centered stories in educational, nonprofit, or public service contexts
• Experience working with large content libraries or archives and translating existing assets into new formats
• Ability to follow an established strategy while exercising strong editorial judgment and creative decision-making
• Familiarity with accessibility best practices for social media, including captioning, alt text, and inclusive design
• Interest in or connection to educational outreach, college access, or public engagement storytelling