Digital Analytics Specialist

Job Description Summary

The Digital Analytics Specialist is responsible for the implementation, governance, analysis, and optimization of digital measurement across the Medical University of South Carolina's web and digital ecosystem.

Medical University Hospital Authority (MUHA)

Employee

Regular

CC002377 SYS - Web Services

Salary

Health-30

40

This position serves as the subject matter expert for web analytics, tag management, HIPAA‑compliant data collection, healthcare privacy regulations, and digital performance reporting.

Working closely with web strategy, marketing, development, SEO, service line marketing, and third‑party vendors, this role ensures accurate, actionable, and privacy‑compliant analytics across MUSC's websites, patient acquisition platforms, marketing campaigns, and digital tools.

The Digital Analytics Specialist translates complex data into meaningful insights that support organizational goals, improve patient access, optimize digital experiences, and inform strategic decision‑making.

• Serve as the primary administrator and subject matter expert for Google Analytics 4 (GA4), Google Tag Manager (GTM), Freshpaint, and related analytics platforms.

• Develop and maintain enterprise measurement frameworks, tracking standards, naming conventions, and governance documentation.

• Design and implement event tracking, conversion measurement, attribution models, and custom reporting solutions.

• Ensure analytics implementations align with HIPAA, privacy regulations, organizational policies, and healthcare industry best practices.

• Conduct regular audits of analytics configurations to ensure data quality, consistency, and accuracy.

• Configure and maintain tracking across websites, digital applications, patient acquisition tools, and third‑party platforms.

• Collaborate with developers and vendors to implement and validate data layers, event tracking, and analytics integrations.

• Manage analytics integrations with platforms such as Freshpaint, Dex Care, CRM systems, marketing automation platforms, scheduling tools, search platforms, and other digital technologies.

• Troubleshoot tracking issues and resolve data discrepancies across systems.

• Create dashboards, reports, and executive summaries that communicate digital performance to stakeholders across the organization.

• Analyze website, campaign, SEO, content, and conversion performance to identify opportunities for optimization.

• Partner with service line marketing teams to measure digital engagement, patient acquisition, and marketing effectiveness.

• Translate complex analytics findings into actionable recommendations for business and marketing leaders.

• Support testing, personalization, and optimization initiatives through data‑driven recommendations.

• Identify emerging trends, technologies, and best practices in healthcare analytics, privacy, and measurement.

• Recommend improvements to analytics infrastructure and measurement capabilities.

• Educate stakeholders on analytics tools, reporting methodologies, and performance metrics.

• Provide consultation and guidance on measurement strategies for new digital initiatives.

Bachelor's degree in Marketing, Analytics, Business, Information Systems, Computer Science, Communications, or a related field and three (3) years of progressively responsible experience in digital analytics, web analytics, marketing technology, or a related discipline.

• 3–5 years of experience managing enterprise…