Marketing & Community Relations Specialist

Description

MISSION: Changing lives, one ability at a time

PURPOSE: Change lives, one ability at a time, by increasing visibility and engagement in various communities and segments. Identify and engage referral sources in order to increase awareness of MSS/TT brands, services, and events available.

VALUABLE FINAL PRODUCT (VFP): Build relationships and awareness to create an abundance of referral sources as well as new patients (leading to an increased number of established patients). Ensure TT/MSS have strong visibility and engagement in various communities and segments.

HOURS: Full Time, Monday-Friday 7:30am-6pm (flexible) with some weekend availability.

REQUIREMENTS:

• Onsite at Mt Pleasant location with options for some remote work
• Must be willing to travel to all 3 locations on occasion
• Attend weekly marketing meeting
• Attend monthly all staff meeting, presenting PRN
• Attend/present at monthly management meeting PRN

REFERRAL COMMUNITY MANAGEMENT:

• Updated mailing lists (physical address and email addresses)
• Referral source excel document up to date
• Segment referral sources for more targeted communications
• Foster Relationships in the community coordinating

SOCIAL MEDIA INVOLVEMENT:

• Maintain healthy social media presence
• Complete Analytics/review of all social media platforms
• Generate reviews on social media
• Schedule posts for social media

EVENTS STRATEGY & MANAGEMENT:

• Organize events & communicate with company prior to the event
• Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)
• Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution
• “Traditional PR” :
  Radio/TV/Newspaper/ Commercial management
• Management of physical marketing materials including storage and deliverance to events
• Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)
• Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics

PRINT AND ANALOG MARKETING CONTENT, CAMPAIGNS & MATERIALS:

• Manages non-digital campaigns (example: Doctor letter campaign)
• Postcard mailing
• Management of promotions out such as flyers, educational materials, etc.
• Printed poster, flyers, etc needs identified and provided to each site location once obtained
• Taking photos while on site at the clinic
• Assist in management of facility appearance
• Assist in purchasing and distribution of branded merch

COORDINATION WITH DIGITAL AND CONTENT SPECIALIST:

• Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs
• Assist with identifying marketing needs for company events

TRI MY BEST TRIATHLON COORDIANTION:

• Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin
• Promotion of Registration deadlines
• Promotion of Training camp info - due dates, changes in rates, date reminders
• Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking
• Race day - Live stream opening ceremonies, provide updates and photos throughout the day
• Take photos and videos of all events and training camps
• Create athlete spotlight posts
• Create good luck videos
• Countdown videos/photos to race

WRTS MARKETING NEEDS: CONTENT AND COMMUNITY:

• Community-building for WRTS: identify opportunities, develop strategies and tactics & activate!
• Feedback campaign development
• Assist in purchasing and distribution of branded merchandise
• Assist in management of facility appearance (posters, flyers, etc)
• Creation of promotional materials such as business cards, posters, flyers, etc
• In person marketing and promotion

SKILLS, RESPONSIBILITIES, DUTIES:

• Confident and outgoing
• Attention to detail, good organizational skills
• Driven to meet goals, has strong follow-through
• Ability to use and manage statistical data and KPIs (key performance indicators) related to events and specific community-related efforts
• Proficient in developing and using goals for specific touchpoints and efforts to achieve targeted results
• Excited about and experienced in community-building and relational marketing strategies and tactics
• Creatively oriented, experience developing content and campaigns
• Eye for design and experience in translating brand in design and content
• Exhibits responsibility and professionalism
• Strong communication skills – oral, written, and interpersonal, enjoys engaging 1:1 and 1:many, likes being out in the community and at events (work hours will be flexible as a result)
• Like to work in a fast-paced environment with others
• Flexible and adaptable
• Problem solving through investigation
• Pushes potential in self and others, empowers others
• Manages time efficiently
• Engage in healthy conflict resolution habits