Sr. E-Commerce Lead

Have you ever used the self‑checkout in a grocery store, played the slots at a Caesar’s Casino, grabbed a drink from a vending machine, or paid to park your car? If you’ve answered yes, you’ve interacted with one of the 10 million devices installed by Crane Payment Innovations (CPI). CPI makes the technology that powers your everyday life, enabling more than 4 billion transactions every week in over 143 currencies worldwide.

From cash, coins, cards and mobile to smart validation devices and business‑management software, we keep the world of payments moving.

Headquartered in Malvern, PA, CPI supports more than 2,500 associates in 7 manufacturing sites, 12 corporate offices and 43 service branches worldwide.

What You’ll Be Doing

We’re looking for a strategic and execution‑focused Sr. E‑Commerce Lead to drive the successful launch and ongoing performance of our e‑commerce platform. This role blends digital marketing, SEO, SEM, generative search, campaign strategy and performance analytics with a strong understanding of web platforms, Mar Tech and sales enablement.

E‑Commerce Strategy & Execution

• Lead the launch and optimization of CPI’s e‑commerce platform for hardware and engineered products.
• Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement and conversion.
• Own SEO, generative search and SEM strategy and implementation to maximize visibility and organic/paid reach.
• Track performance metrics across channels and campaigns, using data to refine and improve outcomes.
• Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.

Sales Partnership & Enablement

• Collaborate closely with Sales to align digital efforts with pipeline goals.
• Ensure seamless integration of e‑commerce leads into CRM and sales workflows.
• Support sales enablement through digital content, product positioning, lead scoring & prioritization, and campaign insights.
• Ensure website tone and messaging are consistent with our value proposition and brand guidelines.

Technology & Platform Oversight

• Partner with IT and external vendors to ensure platform stability, scalability and user experience.
• Maintain foundational knowledge of web technologies to guide platform enhancements and troubleshoot issues.
• Implement technical SEO optimizations to improve organic rankings on targeted keywords and themes.

Who We’re Looking For Digital Strategist & Executor

• Proven experience in launching and managing e‑commerce platforms, ideally for hardware or engineered products.
• Strong foundation in digital marketing, SEO, SEM, generative search and campaign management.
• Comfortable working with common web platforms and cross‑functional teams.

Sales‑Aligned Marketer

• Demonstrated success in partnering with sales organizations to drive pipeline and revenue.
• Skilled in lead generation, qualification and performance tracking.

Data‑Driven Decision Maker

• Analytical mindset with ability to interpret performance data and translate it into actionable insights.
• Experience with tools such as Google Analytics, CRM platforms and marketing automation systems.
• Proven ability to measure and attribute ROI across digital marketing channels, campaigns and initiatives.
• History of building out marketing dashboards with critical KPIs.

Collaborative Influencer

• Strong communicator and cross‑functional collaborator.
• Able to influence without authority and drive alignment across teams.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business or a related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing or e‑commerce, with a focus on B2B or industrial products.
• Experience with e‑commerce and website platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, Drupal).
• Familiarity with SEO & SEM tools, CRM systems and performance analytics.
• Strong project management and organizational skills.
• Willingness to travel occasionally (10‑20%).

What We’re Offering

• Base salary $110‑130K
• Defined career growth plans
• Flexible work environment
• Generous paid time off, including sick and holiday
• Community involvement and volunteering events
• Opportunities to travel and work at our global sites

Sound interesting? Come see why we are!

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, national origin or any other characteristic protected under federal, state or applicable local law.

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