Vice President, Digital Advertising

NU Advisory Partners has been retained to lead the search for a Vice President, Digital Advertising for a digital-first organization focused on building a scalable, high-performing digital advertising business. This leader owns revenue generation across digital advertising channels and is accountable for growing ad sales through disciplined execution, strong team leadership, and consistent go-to-market practices. The role is designed for a hands-on commercial operator who builds revenue through people, process, and accountability while protecting long-term brand trust.

NU Advisory Partners is an AI-native executive search and advisory firm specializing in senior executive, operating, and board roles, with deep expertise in private capital-backed environments.

We’re breaking the mold in an industry that hasn’t changed in decades, pairing a top-tier team with tech, data, and AI to make search smarter, faster, and built for how businesses move today. The result? A better experience for clients, candidates, and ourselves. With 2,000+ searches and deep industry expertise, we deliver high-touch service and leadership talent that drives long-term value.

• Own and grow digital advertising revenue with direct accountability for targets, forecasting, and pipeline health.
• Drive consistent execution across the full sales funnel, from prospecting through close and renewal.
• Establish clear performance expectations, operating cadence, and accountability across the advertising sales organization.
• Lead, coach, and develop a high-performing digital advertising sales team.
• Build leadership capability across managers and senior sellers through clear expectations, regular feedback, and development.
• Create a culture of ownership, rigor, and continuous improvement.
• Assess team structure and talent over time, scaling thoughtfully as revenue grows.

• Build and refine repeatable sales processes that improve productivity, deal quality, and forecast accuracy.
• Strengthen segmentation, coverage models, and prioritization across advertiser types.
• Use data to inform pricing, packaging, and resource allocation decisions.

• Sell and scale digital advertising offerings, including sponsor ships and integrated programs.
• Partner closely with product, marketing, and content teams to ensure offerings are market-ready and easy to sell.
• Elevate consultative selling capabilities across direct advertiser and agency relationships.
• Establish disciplined sales operations, including CRM usage, pipeline hygiene, and performance reporting.
• Evaluate and optimize sales tools and workflows to improve seller effectiveness.
• Ensure leaders and sellers have clear visibility into performance, priorities, and outcomes.

• Represent the organization with advertisers, agencies, and external partners.
• Identify and pursue new advertiser categories and revenue opportunities within digital channels.
• Bring a practical point of view on advertiser needs and evolving digital buying behavior.

• Senior leadership experience driving digital advertising or digital ad sales revenue.
• Proven ability to build structure, discipline, and consistency in growing sales organizations.
• Track record of developing sales leaders and building accountable, high-performing teams.
• Strong go-to-market instincts, including pipeline management, forecasting, and performance management.
• Experience partnering cross-functionally with product, marketing, and content teams.
• Practical experience with CRM and sales enablement platforms.
• Clear, credible communicator who can engage executives and frontline sellers.
• Alignment with mission-driven organizations and long-term brand stewardship.
• Comfort working in a hybrid environment with in-person collaboration in Baltimore 2–3 days per week.

• Our team will review your application.
• If your experience aligns with the role, we’ll reach out to discuss the opportunity further.
• Even if this role isn’t the perfect match, we’ll add you to our talent network for future opportunities.

At NU Advisory Partners, we’re committed to identifying and placing exceptional leaders in roles where they can drive meaningful impact. If your background aligns with this opportunity, we invite you to apply.