Go To Market; GTM Manager - Gen Counselor Workflow

Want to revolutionize the future of education anddo meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide.

We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

To support our students, we have built / purpose for the role

This is a full-time position that can be worked remotely or in one of our many offices around the globe.

• Define and maintain a clear GTM roadmap aligned to product phases (MVP workflow first, advanced assistance later)
• Build repeatable pilot-to-contract motion: selection criteria, onboarding, success plans, reporting, expansion
• Produce and iterate a “demo-first” narrative (live demos, recorded walkthroughs, decks)
• Partner with Product to translate counselor feedback into:
  • must-have launch requirements
  • nice-to-have enhancements
  • risk flags (data sensitivity, compliance concerns, trust/perception issues)
• Track and report GTM metrics (pipeline, conversion, activation, time-to-value, retention)
• Support competitive analysis and differentiation across platforms in the counselor workflow space

• 6+ years in GTM / Growth / Partnerships / Product Marketing / Sales Enablement for B2B or B2B2C products
• Proven experience taking a new product from pilot to scaled rollout
• Strong ability to translate complex workflows into simple, credible value propositions
• Comfortable working cross-functionally with Product + Engineering (requirements, tradeoffs, launch readiness)
• Excellent stakeholder management and written communication (US-market polish preferred)

• Deep familiarity with the US school counseling ecosystem (school counselors, college counseling offices, independent counselors)
• Experience with admissions tooling, student information workflows, or education administration software
• Experience selling into schools/institutions (procurement, stakeholder mapping, long sales cycles)
• Experience running webinars/events/community-led GTM in education

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you! Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.