Senior Marketing Manager

Job Title

Senior Marketing Manager

Job Description Summary

The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Greater New York City. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams.

The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise for the region.

Job Description

Responsibilities:

Business Development

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process

• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates

• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates

• Ensure the delivery of a clean final product to fee-earner or client

• Share best practices with broader Marketing team

General Marketing

• Execute Marketing and Communications plan to support the overall local marketing and business objectives

• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend

• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required

• Manage team of Marketing Specialists and Graphic Designers

• Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions

• Collaborate regularly with Research function to capture market data and present content

• Maintain project schedules and delegate activities

• Ensure timely delivery of deliverables

• Keep Marketing Director apprised of issues, progress, and status of projects

• Review all material to ensure brand guidelines and standards are followed

Corporate Marketing

• Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market

• Coordinate with other marketing professionals to develop and share best practices within and across markets

• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately

• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Qualifications:

• Bachelor’s Degree required

• 7+ years of Marketing and Business Development experience

• Commercial real estate experience preferred, experience supporting professional services company required

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group

• Experience supporting all associated advertising, PR, events and business development…