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Marketing Manager Digital Marketing

Field Marketing Manager - Mt. Vernon​/North Anderson Region

Job in Mount Vernon, Knox County, Ohio, 43050, USA
Listing for: Mercury Broadband
Full Time position
Listed on 2026-02-19
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Digital Marketing
Job Description & How to Apply Below

Field Marketing Manager

Location: Service centers in Mt. Vernon and Anderson, IN with region being in Mt. Vernon/North Anderson area.
Position Type: Full-Time
Compensation: Competitive Pay + Commission based incentives
Benefits: Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training

Job Summary:

The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. This role demands a strategic thinker who can analyze market trends, collaborate with cross-functional teams, and manage various marketing initiatives, including events, campaigns, and partnerships. The ideal candidate will possess strong project management skills, a results-oriented mindset, and the ability to adapt strategies based on regional market dynamics.

Key Responsibilities:

  • Strategic Planning:
    Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
  • Campaign Execution:
    Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
  • Market Research:
    Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
  • Collaboration:
    Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
  • Performance Tracking:
    Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
  • Local Partnerships:
    Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
  • Content Creation:
    Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
  • Training and Support:
    Provide training and support to local sales teams on marketing initiatives and best practices.
  • Sales:
    Assist with sales efforts as needed, including direct selling and product demonstrations

    • Key Performance Indicators (KPIs)

    In this role, you will be responsible for driving the success of field marketing initiatives. Performance will be measured by the following KPIs:

    • Lead Generation: Number of qualified leads generated through field events and activities.
    • Conversion Rate: Conversion rate of leads to opportunities and ultimately to sales, an indicator of lead quality.
    • Marketing Activity Execution: Number of field marketing activities/events executed (e.g., trade shows, workshops, webinars). Adherence to budget and timelines for marketing campaigns.
    • Customer Engagement: Number of customer interactions at activities/events
    • Return on Investment (ROI): ROI from field marketing campaigns, calculated as revenue generated versus costs incurred. Cost per lead (CPL) for each marketing initiative.

    Qualifications:

  • Bachelor’s degree in marketing, Business Administration, or a related field preferred.
  • At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus.
  • Proven record of developing and executing successful marketing campaigns and events.
    • Flexibility to work in varying shifts, including evenings and weekends.
    • Strong analytical skills with experience in data-driven decision-making.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Proficiency in marketing tools and CRM systems.
  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
  • Strong organizational and analytical skills.
  • Ability to travel as needed to support regional initiatives. This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month.
  • Valid driver’s license and ability to travel as needed to support regional initiatives.

    • Physical Requirements:

  • While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands…
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