Field Marketing Manager - Mt. Vernon​/North Anderson Region

Field Marketing Manager

Location: Service centers in Mt. Vernon and Anderson, IN with region being in Mt. Vernon/North Anderson area.
Position Type: Full-Time
Compensation: Competitive Pay + Commission based incentives
Benefits: Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training

The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. This role demands a strategic thinker who can analyze market trends, collaborate with cross‑functional teams, and manage various marketing initiatives, including events, campaigns, and partnerships. The ideal candidate will possess strong project management skills, a results‑oriented mindset, and the ability to adapt strategies based on regional market dynamics.

• Strategic Planning
  :
  Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
• Campaign Execution
  :
  Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
• Market Research
  :
  Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
• Collaboration
  :
  Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
• Performance Tracking
  :
  Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
• Local Partnerships
  :
  Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
• Content Creation
  :
  Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
• Training and Support
  :
  Provide training and support to local sales teams on marketing initiatives and best practices.
• Sales
  :
  Assist with sales efforts as needed, including direct selling and product demonstrations

In this role, you will be responsible for driving the success of field marketing initiatives. Performance will be measured by the following KPIs:

• Lead Generation: Number of qualified leads generated through field events and activities.
• Conversion Rate: Conversion rate of leads to opportunities and ultimately to sales, an indicator of lead quality.
• Marketing Activity Execution: Number of field marketing activities/events executed (e.g., trade shows, workshops, webinars). Adherence to budget and timelines for marketing campaigns.
• Customer Engagement: Number of customer interactions at activities/events
• Return on Investment (ROI): ROI from field marketing campaigns, calculated as revenue generated versus costs incurred. Cost per lead (CPL) for each marketing initiative.

• Bachelor’s degree in marketing, Business Administration, or a related field preferred.
• At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus.
• Proven record of developing and executing successful marketing campaigns and events.
• Flexibility to work in varying shifts, including evenings and weekends.
• Strong analytical skills with experience in data‑driven decision‑making.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing tools and CRM systems.
• Ability to manage multiple projects simultaneously and work effectively in a fast‑paced environment.
• Strong organizational and analytical skills.
• Ability to travel as needed to support regional initiatives. This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month.
• Valid driver’s license and ability to travel as needed to support regional initiatives.

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands…