Growth Marketing Manager, Organic Social

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Title: Growth Marketing Manager, Organic Social

Location: Washington, D.C.

Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.

Reports to: Caroline Volz, Director of Growth Marketing

Travel: Occasional travel may be required

Position Overview

Tuckernuck is looking for a strategic, creative, and lifestyle-obsessed Growth Marketing Manager, Organic Social to lead our organic content and community strategy. In this role, you'll breathe new life into how Tuckernuck shows up online—crafting relatable, high-impact content that feels authentic, informative, and uniquely us. Your focus will be on real-life storytelling: restaurant recs, travel tips, styling POVs, and behind-the-scenes moments that give our customer more than just a product—they get a full Tuckernuck life.

You’ll manage our social channels end-to-end with both editorial instinct and performance rigor, leading content planning, execution, and reporting.

You’ll work cross-functionally with brand, performance marketing, merchandising, creative, and store teams to ensure every post feels intentional and every campaign ladders up to business goals. You’ll also help structure and scale our social content process to improve speed, quality, and accountability—while empowering the team to operate independently and creatively.

Core Responsibilities

• Lead and evolve Tuckernuck’s organic social media strategy across Instagram, Tik Tok, Pinterest, and emerging platforms.
• Build and manage a monthly and seasonal content calendar aligned with merchandising moments, marketing campaigns, and key business initiatives (e.g. “The Find the Fun List,” new arrivals, lifestyle guides, partnerships etc).
• Define the purpose of each social platform and develop content pillars to support brand storytelling, product marketing, and community building.
• Champion a test-and-learn culture, especially on video-first platforms like Tik Tok and IG Reels, to drive innovation and relevance.

Content Creation & Visual Storytelling

• Develop evergreen franchises and recurring content formats that keep our community engaged, such as “Tuckernuck Try-Ons,” “Behind the Scenes,” “Staff Picks,” and influencer-led styling.
• Guide and approve all organic content, ensuring consistent tone, styling, and voice across platforms.
• Partner with creative and content production teams when necessary to concept and create visually compelling, social-first content that reflects the Tuckernuck aesthetic.

Authenticity & Community Building

• Prioritize storytelling and lifestyle content (travel, local guides, entertaining ideas, real team moments) alongside product launches and campaigns.
• Lead proactive and reactive community engagement to foster brand love and deepen the relationship with our followers.
• Identify and collaborate with creators who align with Tuckernuck’s values—prioritizing authenticity over follower count.

Cross-Functional & Store-Level Collaboration

• Partner closely with teams across marketing, ecommerce, merchandising, influencer, and paid media to ensure social campaigns are integrated and aligned.
• Collaborate with store teams to establish a clear and structured strategy for local content—providing creative guidance while maintaining brand consistency.
• Support performance marketing efforts by aligning social content with business objectives and digital KPIs.

Success Measurement & Optimization

• Own social media analytics and reporting, surfacing key insights and opportunities for improvement.
• Monitor performance KPIs including engagement rate, follower growth, reach, shares/saves, video views, and traffic to site—making data-driven decisions to refine strategy.
• Regularly evaluate content and platform performance against key KPIs including engagement, reach, follower growth, site traffic, and attributed sales.
• Build strategies and content pillars that map directly to performance objectives—from engagement-driving Reels to follower-growth…