Retail Area Manager

Retail Director / Area Manager

Location:

Birmingham, AL

Target Base Salary: $90,000–$100,000

Our client, a premium outdoor lifestyle brand is seeking a Retail Director / Area Manager to lead their store fleet and bring the brand to life across all retail locations.

This role is ideal for a leader who understands how to build community through retail, develop passionate teams, and drive performance in a premium, service-driven environment.

You’ll serve as both a business leader and brand steward, balancing strong operational discipline with a genuine care for people, product, and place.

• Lead and inspire store managers across all locations, setting a clear vision for performance and culture
• Drive accountability around sales, KPIs, and team development
• Build a strong bench of talent through thoughtful hiring, coaching, and succession planning

• Elevate the in-store experience to feel personal, authentic, and relationship-driven
• Foster a clienteling culture that builds long-term customer relationships
• Support stores in becoming local hubs for the brand through events, partnerships, and community engagement

• Ensure each store reflects the Tom Beckbe brand through merchandising, storytelling, and service
• Maintain a high standard of visual presentation consistent with a premium outdoor lifestyle brand
• Act as a brand ambassador, both internally and externally

• Analyze store performance and implement strategies to drive growth and profitability
• Partner with leadership on retail strategy, including new store opportunities and market insights
• Oversee operational consistency across locations, including scheduling, payroll, and inventory flow

• Collaborate closely with marketing, e-commerce, and product teams to ensure alignment across channels
• Bring insights from the field to inform product assortment, storytelling, and customer strategy

• A multi-unit retail leader with experience in premium, lifestyle-driven brands
• Passionate about the outdoors, heritage brands, and building authentic customer relationships
• A hands-on leader who enjoys being in stores, coaching teams, and leading from the front
• Strong operator with the ability to balance people leadership and business performance
• Naturally community-oriented, you understand that great retail is about connection, not just transactions

• Opportunity to shape and scale retail for a growing, highly authentic brand
• Direct impact on culture, customer experience, and brand growth
• A role for someone who wants to build something meaningful, not just manage stores