Head of Audience, Attribution and Optimization, GPS

Head of Audience, Attribution and Optimization, GPS

Google New York, NY, USA;
Cartersville, GA, USA; +4 more

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This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA;
Cartersville, GA, USA;
Chicago, IL, USA;
Mountain View, CA, USA;
Los Angeles, CA, USA;
San Francisco, CA, USA
.

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 8 years of experience with an advanced degree.
• 4 years of experience in a people management role.

• MBA or advanced degree.
• Experience developing and executing go-to-market strategies for advertising or measurement products.
• Experience in measurement and attribution, including with VTC, EVC, and various attribution models.
• Experience working in a large organization with a track record of driving regional or global impact.
• Knowledge of audience activation strategies, including customer and partner match audiences.
• Strong problem-solving skills with a demonstrated ability to influence executives and cross-functional partners.

Google's Global Product Solutions (GPS) organization leads the commercial business strategy for Google Ads, Google marketing platform, and select organic surfaces, driving adoption of our advertising products. The Measurement GPS team is at the forefront of helping advertisers navigate complexity, prove Google's value, and unlock new budgets through powerful first‑party tools and third‑party partnerships.

As a Head of Audience, Attribution and Optimization, you will lead a critical role within Measurement GPS, driving our overarching audience and attribution strategy. You will be responsible for commercializing and driving adoption of solutions across Attribution, Optimization, and Audience capability. You will work closely with Regional Go‑To‑Market and Sales teams globally to drive adoption of priority solutions like customer and partner match audiences.

You will serve as a conduit between regional Sales teams and product management/engineering.

In this role, you will engage with partners across business development, gTech, and marketing, commercialize features, collect market feedback, and shape forward-looking strategy. This role involves representing products in VP‑level forums, advocating for advertiser needs, and navigating roadblocks with stakeholders. You will lead and coach a high‑performing team of executive individual contributors spread across global offices. You will foster a culture of excellence and guide your team in achieving ambitious adoption goals.

Your leadership ensures strategic alignment across cross‑functional teams, effectively prioritizing initiatives that maximize the impact of Google’s measurement solutions for advertisers globally. You will be a dedicated advocate for customer needs while balancing business priorities. This includes driving the goal for our attribution framework and unlocking growth opportunities.

The Go‑to‑Market Operations (GtM) team ensures Google's complex and ever‑evolving Ads business runs smoothly. We are instrumental in setting go‑to‑market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full‑time position is…