Subscriber Growth Manager

Responsibilities

• Own the retention and renewal strategy for OnStar’s subscriber base across churn mitigation, renewal, winback, save strategy, and rejector management
• Lead the team and operating rhythm for retention and base monetization performance, with accountability for subscriber health, retention, and revenue metrics
• Identify the highest‑impact moments of customer leakage and develop targeted interventions to improve retention, tenure, and lifetime value
• Translate customer, performance, and cohort‑level insights into commercial actions across CRM, Advisor, Dealer, eCommerce, and other market‑facing surfaces
• Partner with Analytics, Finance, Product, and Product Marketing to understand churn drivers, shape differentiated retention strategies, and reflect customer pain points in roadmap and go‑to‑market decisions
• Drive a test‑and‑learn approach to retention, renewal, save, and winback motions, with rigor around hypothesis development, measurement, and scaling what works
• Lead cross‑functional prioritization and commercialization of retention initiatives across shared channels, while acting as the business DRI for urgent in‑market issues affecting retention, renewal, churn, or customer‑base economics
• Lead performance management for the customer success portfolio and manage and develop a team focused on key lifecycle motions such as churn, winback, renewal, and rejector management

• Bachelor’s degree in Business or a related field required
• 7+ years of overall experience
• 5+ years of experience in subscription, retention, lifecycle, customer success, revenue operations, or digital commerce
• Strong understanding of recurring revenue business models and the drivers of churn, renewal, winback, and lifetime value
• Demonstrated ability to use data and customer insight to shape strategy and improve business performance
• Experience leading complex cross‑functional work across commercial, marketing, product, analytics, and operations partners
• Strong executive communication skills, including the ability to translate complex analysis into clear business recommendations
• Proven ability to balance strategic thinking with day‑to‑day operating rigor and execution
• Experience leading through ambiguity and resolving urgent cross‑functional business issues in a fast‑moving, matrixed environment
• Strong judgment, prioritization, and ownership mindset