Principal Market Researcher

Intuit's Strategic Research & Analytics (SRA) team is looking for a Principal Market Researcher to serve as a strategic intelligence counselor across the Intuit ecosystem - not just the platform brand, but the connective tissue across GBSG (Quick Books, Mailchimp) and the parent Intuit brand. This is not a research-execution role; it's a role that sets the research agenda. You'll apply rigorous, technically grounded evidence synthesis - triangulating brand trackers, MMM/attribution outputs, creative measurement, and competitive intelligence - to give VP- and CMO-level leaders the confidence to make bold, well-underwritten bets.

You will be the senior-most objective voice of the customer/audience at the intersection of human insight and commercial strategy. You'll set research strategy across global brand health, creative and sponsorship measurement, and high-stakes strategic initiatives where the data is incomplete, conflicting, or nonexistent - and you'll be expected to build the answer anyway. We're looking for a leader with a growth mindset who treats ambiguity as the job, not an obstacle, and who operates with the urgency required to keep pace with Intuit's speed of decision-making.

Strategic & Technical Mastery: 15+ years driving brand and business performance through advanced quantitative and qualitative research, with hands-on fluency in experimental design, causal inference, multivariate and regression-based analysis, and familiarity with marketing mix modeling (MMM) well enough to interrogate and integrate them into your own synthesis.

Executive-Level Ownership: A demonstrated 'figure it out' mentality at the Business Unit level - you don't wait for a roadmap, you build one, and you bring unmet needs and growth strategy directly to senior leaders rather than waiting to be asked.

Growth Mindset with Urgency: A bias for rapid learning and iteration; you treat every ambiguous, high-stakes problem as a chance to get sharper, and you move at the pace the business needs without sacrificing rigor.

Meticulous, Technically Grounded Precision:
Command of the technical details that others overlook - statistically sound methodology, defensible modeling assumptions, and airtight data logic - so stakeholders never have to second-guess your output.

Customer Obsession: A passion for translating customer truth into measurable, enterprise-level business impact.

Intuit Values:
Smart, humble, curious, and a collaborative leader who elevates the teams around them.

Responsibilities:

Enterprise-Wide Strategic Counsel:
Serve as a consistent strategic counselor to VPs and the CMO, not just a research partner to the brand team - proactively shaping brand and growth strategy across the full Intuit ecosystem.

Global Brand Health Ownership:
Own the strategic direction of global brand health measurement across GBSG Brands, identifying cross-brand patterns and halo effects that no single-brand view would surface.

Advanced Measurement & Modeling Fluency:
Drive research strategy for creative pre-testing, in-market measurement, while working fluently alongside MMM and data science outputs to connect brand-level shifts to revenue and performance outcomes.

Cross-BU Insight Synthesis:
Master the full ecosystem view - triangulating brand trackers, ad-hoc studies, MMM/attribution models, and competitive intelligence into a single strategic narrative that spans business units.

Leading Ambiguous, High-Stakes Initiatives:
Build learning plans for strategic problems where data is incomplete or conflicting; drive actionable intelligence at the velocity Intuit's leadership requires.

Operational Ownership at Scale:
Take end-to-end accountability for research investment prioritization across the BU - not just your own programs - including vendor strategy and budget allocation against the highest-impact opportunities.

Mentorship & Multiplier Effect:
Lead mentoring and coaching across multiple teams, not just immediate peers, and influence cross-BU research standards and practices.

AI Championing:
Champion Generative AI adoption across the research organization, driving transformative applications rather than incremental efficiency gains.

Reliable Delivery at Executive Velocity:
Anticipate roadblocks before they surface and elevate with solutions, keeping multiple concurrent, high-visibility initiatives moving at Intuit's pace.

Cross-Functional Leadership:
Partner with Data Science and Analytics leadership to fuse voice-of-customer insight with behavioral and financial data, delivering a 360-degree, model-validated view of brand and business performance.

Extensive Research Leadership: 15+ years of experience in market research, with a strong preference for financial management-sector, including demonstrated experience operating at a strategic, cross-functional leadership level.

Deep Technical & Methodological Expertise:
Advanced proficiency across quantitative and qualitative methodologies, including experimental/test-and-control…