Email Marketing Manager; Interim Consultant

THE ROLE

The Philanthropy team is seeking an interim Email Marketing Consultant for a 25‑hour per week, 2‑month contract (May 26 - July 20). Reporting to the Director of Philanthropy, you will serve as the primary strategic and creative lead for a high‑volume email program (over 100 million annual emails) focused on converting learners into lifelong donors.

• Content Strategy & Copywriting
• Voice Governance:
  Draft fundraising appeals for key organizational personas (Sal Khan, Chief External Affairs Officer, Community Giving Manager).
• Campaign Execution:
  Write and edit all email copy for May, June, and July outreach, including mid‑level and other necessary emails.
• AI Optimization:
  Refine and train a custom GPT or AI assistant to streamline drafting and copy‑editing for future campaigns.
• "Back to School" Campaign Strategy
• Strategic
  
  Roadmap:
  
  Develop the email testing and messaging strategy for the August/September Back to School campaign.
• Creative Direction:
  Collaborate with the design team to align visual assets with the strategic narrative.
• Advanced Segmentation & Testing
• Optimization:
  Build a comprehensive segmentation testing strategy for June–September; refine and implement an existing partial plan.
• A/B Testing:
  Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings.
• Analysis:
  Evaluate results of the May fundraising campaign and other emails to identify insights.
• Pilot Programs & Collaboration
• Paid Acquisition:
  Partner with the Senior Community Giving Manager to design a "Test and Learn" paid donor acquisition campaign.
• Cross‑Functional Partnering:
  Work with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
• Project Management:
  Manage email production and campaigns across functions, ensuring timely delivery and flagging blockers.
• Analytics & Reporting
• KPI Tracking:
  Monitor and report on campaign performance, delivery rates, and conversion metrics.
• Actionable Insights:
  Produce concise campaign recaps translating data into insights for stakeholders.

• Fundraising Expertise:
  Proven track record in digital fundraising or marketing, specifically in engagement‑to‑donor conversion.
• Strategic Copywriting:
  Ability to pivot between executive voices and write high‑converting, empathetic copy.
• Data Literacy:
  Deep experience in audience segmentation and A/B testing methodologies.
• Marketing Tech Savvy:
  Understanding of Salesforce Marketing Cloud capabilities to direct technical build consultants.
• Collaboration:
  
  Experience working with design and paid media teams to create cohesive multi‑channel experiences.
• Passion for
  
  Education:
  
  Desire to make a difference in learners’ lives.
• Cross‑Cultural
  
  Competency:
  
  Demonstrated inclusive perspectives, attitudes, and behaviors fostering inclusion and belonging.
• Motivated by Khan Academy’s mission to provide a free world‑class education for anyone, anywhere.

This is a contract position with an hourly rate of $65 USD per hour.

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If reasonable accommodation is needed, please contact careers.