Senior Performance Marketing Contractor - Google Shopping & Bing

On Commerce is a global selling platform that powers a growing network of retail channels, including:

• On Buy - The only marketplace in the world to give customers instant Cashback on everything
• easyShop - An all-new marketplace created in collaboration with the easy® family of brands
• Comet - The iconic UK tech brand making its return later this year

On Commerce is growing fast, launching new brands and scaling to power the future of ecommerce.

On Commerce is constantly evolving. Everyone here plays a hands‑on role in shaping what comes next, building brands that make an impact across global markets. There’s no red tape or rigid corporate structure; just smart people taking ownership and figuring things out as we build something big together. The pace is fast, priorities shift, things aren’t always perfectly set up, and you’ll often need to get stuck in and solve problems.

But if you thrive in that kind of environment, you’ll have real influence, real ownership, and the chance to grow with a rapidly scaling business.

Senior Shopping Manager

As the Senior Shopping Manager, your primary responsibility is to maximise incremental GMV and contribution from Google & Bing Shopping/PMax through world‑class campaign architecture, feed intelligence, and efficiency control. Success is measured in incremental revenue and contribution/day, not ROAS. You are OnBuy’s deep technical expert across Google Shopping, Bing Shopping, Search, and PMax. You own and design the entire Shopping ecosystem end‑to‑end: structure, segmentation, labels, feed quality, bidding logic, Merchant Centre health, and commercial optimisation.

This is a hands‑on individual contributor role, not a strategist position.

• Own the full Shopping & PMax architecture, including:
  • Campaign tiers & priorities
  • Listing group design
  • Custom label frameworks
  • Negative structures
  • Feed‑driven segmentation
• Ensure structural scalability across tens of thousands of campaigns and millions of SKUs, including automation of campaign creation, routing, and lane governance.
• Control the interplay between PMax and Standard Shopping, ensuring optimal margin, traffic shaping, and signal control.
• Design and maintain complex, feed‑driven segmentation frameworks for millions of SKUs, including product eligibility tiers, performance cohorts, and commercial signals.
• Architect and manage multiple optimisation environments to ensure clean Smart Bidding signals, scalable growth across product groups, and controlled exploration.
• Own CSS account strategy including bid separation logic, feed‑exclusion rules, and optimisation of commission/auction mechanics.

• Own full Merchant Centre health: schema, feed rules, disapprovals, diagnostics, and error remediation.
• Build and maintain advanced labelling systems for commercial signals, product scoring, seller quality, and activation logic.
• Translate commercial conditions (margin, fee bands, seller activation) into schema logic.

• Optimise towards incremental GMV and contribution, not ROAS.
• Use propensity modelling outputs, EXTA parameters, decile segmentation, and SKU-level economics to shape structure and bids.
• Lead the Daily Trading Room: identify opportunities, isolate issues, and deploy rapid interventions.
• Work with Data/BI teams to ope rationalise performance‑based product movement rules, activation logic, and automated routing systems that dictate bidding exposure.

• Own wastage elimination across:
  • Query sculpting
  • Negative structure hygiene
  • Asset group discipline
  • Budget pacing rules
  • Low‑value SKU suppression
• Implement robust recovery and oxygen playbooks for campaigns requiring stabilisation.
• Own campaign‑lane health: monitor lane density, merge/split structural segments as needed, and maintain strong learning conditions across very large SKU sets.

• Own and improve tracking approaches across PMax, Shopping Profit frameworks, and revenue tracking systems.
• Ensure structure and tracking changes are documented, measurable, and repeatable.
• Partne…