SEO Program Manager

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale – unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter.

By taking advantage of all structured and unstructured data – securing and protecting private information more effectively – Elastic's complete, cloud‑based solutions for search, security, and observability help organizations deliver on the promise of AI.

Elastic is seeking an SEO Strategist to support AI visibility by delivering deep search and LLM performance insights that inform strategic decision‑making. This role functions as a center of excellence for prompt research, performance analysis, and SEO/LLMO execution support.

You will partner closely with Product Marketing Managers (PMMs) and the leader of LLM Optimization to ensure Elastic's messaging, content, and technical surfaces are discoverable, trusted, and accurately represented across traditional search engines and AI‑powered answer engines.

This is a hands‑on, highly analytical role ideal for someone who enjoys turning ambiguity into structured insight and enabling others to act decisively.

• Conduct prompt research and customer question mapping aligned to go‑to‑market priorities and messaging frameworks.
• Identify gaps where Elastic is underrepresented, misrepresented, or outperformed in LLM responses and organic search results.
• Validate tracked prompts with PMMs to ensure alignment with approved positioning and customer scenarios.

• Implement and maintain prompt tracking in tools such as SEMrush, Profound, and LLM interfaces.
• Build and maintain dashboards that surface prompt‑level visibility, share of voice, brand and competitor citations, sentiment and narrative alignment.
• Establish baselines and trend analysis to measure progress over time.

• Deliver monthly AI visibility and SEO performance reviews to Elastic's leadership team, including clear insights and recommended actions.
• Conduct quarterly content audits focused on content decay, overlap and cannibalization, missing or weak assets, and technical SEO issues impacting discoverability.
• Translate findings into prioritized, actionable recommendations for content creation, refreshes, and optimization.

• Provide content briefs that include search intent and prompt alignment, recommended structure and internal linking, and schema and technical guidance.
• Perform pre‑publish SEO reviews and post‑publish monitoring.
• Partner with Web Engineering to ensure content is crawlable, accessible, and LLM‑readable.

• 5‑7+ years of hands‑on SEO experience, ideally supporting B2B, developer‑focused, or technical content.
• Strong experience with SEO and LLM visibility tools (SEMrush, Profound, GSC, GA4, Botify, Screaming Frog).
• Comfort working with ambiguous data and emerging measurement frameworks.
• Strong analytical and communication skills; able to clearly explain insights to non‑SEO stakeholders.
• Experience collaborating with Product Marketing or content teams.
• Comfort working in a fully distributed organization.

• Experience supporting LLMO or AEO initiatives.
• Technical writing or documentation experience.
• Familiarity with structured data and semantic search concepts.

As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous…