VP, Growth Marketing

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Where we work We believe work should work for you. Legal Zoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.

The Vice President of Growth is responsible for defining and executing Legal Zoom’s end-to-end growth strategy—accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure.

This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how Legal Zoom attracts customers, converts demand, deepens relationships, and scales efficiently.

This leader translates company strategy—including Legal Zoom’s three-year growth plan—into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.

You will

• Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
• Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
• Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
• Accelerate acquisition of established businesses as a core pillar of Legal Zoom’s three-year strategy
• Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
• Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology

• Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
• Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
• Improve creative velocity and testing through AI-enabled tools and automation
• Identify and scale new acquisition channels aligned to both startup and established business segments
• Continuously improve efficiency, scalability, and measurable ROI across performance investments

• Own organic acquisition strategy across traditional SEO and AI-native discovery environments
• Lead AI Engine Optimization efforts, ensuring Legal Zoom is surfaced in AI Overviews, generative search results, and large language model citations
• Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture
• Build scalable, intent-driven content frameworks aligned to high-value customer segments
• Refine measurement systems for AI visibility, citation share, and organic contribution to revenue

• Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement
• Improve retention and lifetime value through behavioral segmentation, personalization, and automation
• Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue
• Ensure seamless connection between acquisition messaging and post-purchase customer experience
• Partner with Product to reduce churn and improve activation for high-value cohorts