Principal Product Marketing Manager, Emerging Mid-Market

** Overview*
* ** About the Role*
* Intuit is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from the small businesses that drive our economy to the mid-sized and enterprise businesses with broader scale and more complex needs. We look to accomplish this with a portfolio of solutions ranging from accounting, to financial management, to workforce, to digital payments and lending.

Intuit is redefining financial management for mid-sized and enterprise businesses by combining enterprise-grade power with Intuit simplicity with a portfolio that includes Intuit Enterprise Suite, Quick Books Online Advanced and Quick Books Desktop Enterprise.  As Intuit expands its footprint in the ERP space with Intuit Enterprise Suite, the emerging mid-market portfolio of Desktop Enterprise and Quick Books Online Advanced is repositioned to create a clear glidepath from small business accounting through to ERP.

To bridge the gap between small business accounting solutions and our ERP as a financial management platform, we are seeking a senior, highly strategic  
** Principal Product Marketing Manager*
* ** to help shape the next chapter of Intuit's mid-market and enterprise strategy.*
* The ideal candidate is a full-stack product marketer with experience translating market, product and customer insights into strong messaging strategies while influencing and partnering cross-functionally to bring their bold visions to life. You'll be challenged to move fast, navigate ambiguity and have a big impact on our mid-market customers' lives, their livelihoods and the Quick Books brand trajectory with this customer.

** Responsibilities*
* ** What You'll Do*
* + Lead the end-to-end product marketing strategy for product repositioning - from market sizing and target audience segmentation to positioning, pricing, and launch planning.

+ Use storytelling, customer insights, data and business acumen to write compelling creative and business briefs, and execute a GTM plan that will drive impact and influence

+ Strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.

+ Deep partnership across Intuit's marketing and sales channels in the design and execution of the GTM plan.  Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.

+ Develop and execute a scalable GTM strategy through partnerships and ISVs, and produce channel-specific content to inform our partners and their customers of the value of our connected platform.

+ Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.

+ Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.

+ Demonstrate ownership of business outcomes, writing and managing a performance measurement plan for GTM strategies.

+ Make go-forward recommendations and present and share learning and recommendations across the organization.

+ Track performance and insights to inform future programs and continuously improve how we go to market

** Qualifications*
* ** What You Bring*
* + BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing; MBA a plus

+ 10+ years professional experience in marketing leading go-to-market strategies

+ Ability to translate customer insight and business strategies into great execution

+ Proven experience influencing cross-functional teams to deliver amazing outcomes

+ Deep curiosity about what makes our customer tick

+ Excellent communication and storytelling skills, with the ability to align diverse teams and senior leaders around a shared vision

+ Demonstrated high…