Product Marketing Manager - AI Platform
Listed on 2026-06-17
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IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Position Summary
Harness is redefining how companies deliver software with speed, safety, and confidence. AI is core to how we do it. We’re seeking an AI Product Marketing Manager to craft the Harness AI narrative across the platform, transforming fast-moving capabilities into a clear, consistent point of view that resonates with the market and our own teams.
Unlike a typical PMM role that owns a point product end-to-end, this role is cross-cutting and platform-oriented: you’ll define how Harness shows up as an AI-forward company for software delivery, then enable other PMMs to stay aligned and on-message as they launch features across the portfolio. You’ll work closely with product, engineering, corporate marketing, sales enablement, and company leadership to translate technical innovation into stories that travel.
This is a high-impact role for someone who thrives in ambiguity, can move seamlessly between deep technical conversations and executive-ready updates, and can create world‑class thought leadership by interviewing the right people and writing exceptionally well.
About the role Strategy & Narrative Leadership- Own and evolve the Harness AI platform narrative: messaging pillars, proof points, and “why now” framing for how AI changes software delivery.
- Partner with Product and Engineering to translate platform capabilities into crisp market stories and launch strategies.
- Work with peer PMMs to AI advances in individual products as part of a larger narrative.
- Bring market and customer insights back into roadmap and positioning discussions to sharpen differentiation and prioritization.
- Lead GTM for key AI platform launches (such as updates to our knowledge graph), from positioning to launch assets to internal enablement.
- Create and maintain launch assets: solution briefs, presentations, blogs, campaign copy, videos, demos, and executive‑ready narratives.
- Enable field teams with clear talk tracks and materials that help them win, and stay consistent, even as the story evolves.
- Produce high‑quality thought leadership by interviewing engineering, product leaders, and executives, then crafting content that feels both visionary and credible.
- Own the “where we show up to talk AI” strategy: identify which conferences/events matter, propose topics, and recommend the right Harness speakers for each audience.
- Partner with corporate marketing to pitch and place AI narratives across channels (events, webinars, campaigns, executives, and customer stories).
- Track AI market trends and competitive narratives and translate them into actionable guidance for PMMs and the field.
- Use funnel, pipeline, and call analysis insights to identify where our AI story is resonating or not, and adjust messaging, enablement, and content accordingly.
- 7+ years in product marketing or a relevant technical/strategic role (product management, solutions engineering, architecture, etc.).
- Strong foundation in the software delivery lifecycle and the realities of building, shipping, and operating software.
- Exceptional writer and storyteller: you can turn complex systems into crisp narratives without losing technical truth.
- Comfortable in ambiguity; able to create structure and momentum when the “right answer” isn’t obvious.
- Credible with technical audiences (engineers, architects) and effective with executives (clear, concise, outcomes‑oriented communication).
- Highly collaborative: you enjoy aligning many stakeholders around a single story and helping others execute it.
- Experience marketing AI‑driven platform capabilities (data/knowledge graphs, intelligence layers, analytics, automation) to technical buyers.
- Prior conference programming / speaker strategy experience, or close partnership with executive communications.
- Ability to make an AI capability feel tangible via a simple demo narrative or clear “before/after” customer story.
- A clear, differentiated Harness AI narrative that’s adopted across product marketing and the field.
- Consistent AI messaging in launches across the portfolio (less “one‑off feature copy,”…
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