Product Marketing Manager, Fi Wireless

Product Marketing Manager

Google Fi Wireless is redefining what a phone plan can be, delivering seamless connectivity, smart features, and a flexible model that keeps users connected across a global ecosystem of devices. As a Product Marketing Manager for Google Fi, you will help shape the products we build and the stories we tell to drive awareness and adoption. In this role, you will own marketing strategies that bring our product and ecosystem offerings to life across the full marketing lifecycle: from foundational research and insights, to positioning and messaging, go-to-market (GTM) planning, creative development, and campaign measurement and optimization.

Google Fi Wireless leverages the best of Google to deliver simple and secure mobile connectivity. Our team is responsible for the entire subscriber journey, from plan selection and device activation to providing award-winning coverage around the world. Our team's deep expertise spans cellular network operations, iOS and Android app development, and subscription business operations. The Fi team applies Google's AI to solve complex, real-world problems - from AI-enhanced call audio to AI billing summaries to AI-powered cohort analysis - that helps Google Fi customers stay reliably connected to what's most important to them.

The Fi team is committed to providing team members with the opportunity to build their applied AI skillset, so that all Fi subscribers can benefit from the best of Google's AI models.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits.

Responsibilities:

• Lead the full product marketing lifecycle for new features, plans, or ecosystem initiatives.
• Own research, strategy, positioning, messaging, multi-channel support plans, creative asset development, and post-launch optimization.
• Influence the product roadmap by serving as a strategic partner to Product Management and UX, leveraging customer insights, market trends, and emerging technology landscapes to shape future features and services.
• Drive alignment across complex business priorities with key partners including Product, Growth, Brand and Creative, Engineering, Legal, cross-functional internal stakeholders, and external partners to ensure seamless execution.
• Partner with brand, creative, and channel teams to develop high-impact marketing toolkits and messaging frameworks that resonate across digital and physical customer-facing surfaces.
• Leverage modern marketing methodologies and AI-driven tools to scale operations, analyze data, and optimize campaign performance.