Optimisation Manager, India

At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto:
Build Together, Grow Together, Win Together.

Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join:

• People & Culture: People are our foundation. Our teams are built on exceptional talent density - individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
• Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
• Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
• Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).

As a Performance Optimization Manager, you will be responsible for driving strategy, optimization, and performance operations for key advertising customers, who represent some of the largest companies globally. You'll be joining a fast-moving team working to build the next generation of mobile search, focused on app content discovery, for potentially billions of devices around the globe. We're seeking someone who's excited about working closely with Analysts and Account Managers to address unsolved problems in acquiring, understanding, and ranking content from inside of mobile apps.

Working with our team means you'll get the opportunity to learn and grow on a daily basis, interfacing with both technical and non-technical team members, and coordinating closely with external customers.

• Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential
• Partner with Account Managers for delivering high-performance outcomes for key advertisers
• Devise and deliver on tests across various optimization strategies for your customers
• Lead projects that will drive higher performance and revenue and improve efficiency
• Debug campaign flighting issues in an environment of perpetual product feature rollouts
• Perform daily optimizations and improvements to advertiser campaigns
• Analyze and report on performance to advertisers and internal teams

• 4+ years experience in the mobile marketing/user acquisition industry
• Strong analytical skills with full proficiency in Excel/Sheets and SQL
• Great organizational skills and initiative to go above and beyond
• Experience in Looker or other database querying tools
• Experience running mobile acquisition campaigns
• Experience and temperament with startups and new products

This role is either based at our Bengaluru, India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines (preferred) or 100% remote in India.

This role is not eligible for remote work in any other location.

The…