Product Marketing

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You are a strategic and technically savvy product marketing professional who thrives at the intersection of technology and market opportunity. You possess a deep understanding of engineering solutions, especially within the context of structures analysis and simulation products. Your experience empowers you to translate complex product features into compelling, value-driven messaging that resonates with customers, partners, and internal teams alike.

Your passion for technology is matched by your drive for results: you measure success by pipeline growth, campaign ROI, and the tangible business impact you create.

You are adept at market research, competitive analysis, and crafting go-to-market strategies that capitalize on emerging trends. Your communication skills are exceptional, allowing you to craft clear, concise, and engaging content for a variety of audiences—whether it's a technical data sheet, a customer-facing presentation, or an executive summary. You are relentless in your pursuit of excellence, always seeking ways to innovate and elevate the marketing strategy for the structures product portfolio.

Your curiosity inspires you to stay up to date with the latest developments in CAE, CAD, and digital marketing best practices. You’re highly motivated, detail-oriented, and embrace the challenge of supporting global campaigns that drive measurable growth. If you’re eager to make a lasting impact at the forefront of technology marketing, this is your opportunity.

• Delivering value-based messaging for select Ansys Structures products (including Sherlock, Sound, nCode Design Life, etc.) to prospective customers, existing customers, and partners in collaboration with Product, Sales, and Marketing teams.
• Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and supporting regional sales alignment for global campaigns.
• Maintaining a strong understanding of the competitive landscape to identify new growth opportunities and differentiate Synopsys solutions from competitors.
• Developing and delivering comprehensive sales enablement collateral such as customer-facing presentations, use cases, battle cards, case studies, and solution guides.
• Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key global initiatives.
• Managing the launch and marketing execution of new features and product releases as part of the bi-annual release cycle.
• Owning the development of all marketing collateral, including web content, product videos, technical assets, data sheets, blogs, and other solution-oriented content in partnership with Corporate Marketing.
• Coordinating with field and digital marketing teams to ensure effective promotion and targeted lead generation programs that meet sales needs.
• Tracking and reporting on business unit-related leads, analyzing campaign effectiveness, and measuring ROI at all stages of the customer journey.

• Accelerate pipeline and revenue growth for the Structures product line through targeted, high-impact marketing initiatives.
• Strengthen Synopsys’ leadership position by consistently differentiating our structures solutions in the market.
• Empower sales teams with compelling, up-to-date enablement resources that drive customer engagement and deal success.
• Drive strategic partnerships and co-marketing efforts that expand our reach and influence across key industries.
• Enhance our global brand presence through innovative campaigns and thought leadership content.
• Provide actionable market insights to inform product development and business strategy decisions.
• Foster alignment and collaboration across product, sales, marketing, and…