Field Marketing Manager, Aerospace & Defense

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a dynamic, results-driven marketing professional with a passion for making an impact in the Federal, Aerospace, and Defense (FA&D) sector. You thrive in fast-paced environments and excel at balancing strategic vision with hands-on execution. Your background includes several years of experience in B2B events or Account-Based Marketing (ABM), ideally within the FA&D industry-giving you deep insight into the market landscape, customer needs, and industry trends.

You are recognized for your ability to build strong partnerships with sales and cross-functional teams, ensuring that marketing strategies are tightly aligned with business goals.

As a strong communicator and collaborator, you are comfortable navigating complex organizations and influencing stakeholders at all levels. You have a proven track record of planning and executing high-impact events and campaigns, leveraging data-driven insights to optimize performance and maximize ROI. Your attention to detail is matched only by your creativity and resourcefulness-ensuring that every program you lead delivers measurable results.

You approach challenges with a solution-oriented mindset and are eager to take ownership of projects, demonstrating high personal accountability and a willingness to travel when needed. If you are passionate about driving growth, elevating brand visibility, and enabling sales success in a mission-driven industry, we want to hear from you.

What You'll Be Doing:

• Develop and execute an account-focused marketing strategy tailored to the FA&D industry, prioritizing engagement with the top 30 key accounts.
• Identify emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs.
• Plan, organize, and execute a diverse mix of events, digital campaigns, and demand-generation initiatives to increase brand visibility and drive qualified leads.
• Partner closely with sales teams to align marketing activities with business objectives, accelerating account growth and expansion.
• Collaborate with cross-functional teams-including industry, product, and corporate marketing-to ensure consistency in messaging and maximize program impact.
• Manage and allocate marketing budgets efficiently, tracking campaign performance and leveraging data-driven insights to refine strategies and forecast future investments.
• Oversee the planning and execution of high-impact trade shows, conferences, sponsor ships, and executive events to strengthen brand presence and generate new business opportunities.
• Leverage account intelligence and stakeholder mapping to design high-value executive event experiences that foster relationships and advance sales opportunities.

The Impact

You Will Have:

• Drive growth and account expansion in the FA&D sector by creating and executing strategic marketing programs that resonate with key decision-makers.
• Enhance Synopsys' brand visibility and reputation within the federal, aerospace, and defense industries through innovative campaigns and memorable events.
• Empower sales teams with effective marketing tools, insights, and support to accelerate the sales cycle and close high-value deals.
• Foster collaboration and alignment across sales, marketing, and product teams to ensure cohesive messaging and a unified go-to-market approach.
• Deliver measurable ROI on marketing investments by tracking campaign effectiveness and continuously optimizing strategies based on data-driven insights.
• Strengthen relationships with key accounts and industry stakeholders, positioning Synopsys as a trusted partner and industry leader.
• Contribute to the ongoing evolution of Synopsys' marketing strategies by leveraging your deep industry expertise and creative problem-solving skills.

What You'll Need:

• Bachelor's degree from an accredited institution.
• 5+ years of experience in B2B events or Account-Based Marketing (ABM), with a strong preference for experience in software or hardware marketing within the FA&D industry.
• Proven expertise in designing and executing high-impact marketing programs and events, particularly those targeted at government, aerospace, or defense customers.
• Strong analytical skills for measuring campaign effectiveness, tracking performance, and refining strategies based on data-driven insights.
• Demonstrated success in collaborating with sales and cross-functional teams to achieve shared business objectives.
• Ability to manage multiple events and projects simultaneously in a fast-paced, high-energy environment while maintaining attention to detail.
• Willingness and ability to travel at least 40% as needed.
• Experience…