Group Manager, Product Marketing , Medium & Large Accounting Firms

Intuit is committed to powering prosperity around the world. For our accounting-firm customers, that mission has entered a new chapter: we have declared publicly that accountants are customers, not just a channel, and we are building for them accordingly.

Medium and large firms (5 to 99 employees, roughly 30,000 US firms, about $3B in Intuit revenue) are our top-priority segment. They have the biggest right to win and the largest growth prospects: their SMB and mid-market client mix positions them to drive both new-subscriber growth and Intuit suite revenue. They are also under pressure, from a wave of AI-native entrants moving down-market and from a satisfaction relationship that needs repair.

We are seeking a Group Manager, Product Marketing to own the go-to-market strategy for this segment and lead a team of four. This is a rare dual mandate. You are accountable for how we serve these firms directly, with Intuit Accountant Suite (IAS), our AI-native operating platform built specifically for accounting firms, and for how we win through the products they put in front of their clients:
Quick Books Online, our Money offerings, and Intuit Enterprise Suite.

As the PMM leader for this segment, you own the Strategy Package the whole organization executes from, you bring buyer and competitive signal into product planning before decisions are made, and you are accountable for the business results of the plan. You will turn a deep understanding of how medium and large firms actually work into positioning, narrative, and go-to-market that lands, building the accountant-facing story across our full portfolio, not product by product.

You will do this as an AI-native leader: using AI to raise the altitude of the work, and building a team that works the same way.

• Lead, coach, and develop a team of four product marketers; set the bar for craft, prioritization, and outcomes.

• Act as team leader, strategist, and operator, equally comfortable setting direction and rolling up your sleeves on the work.

• Use AI as a genuine force multiplier in the craft of product marketing: compressing research and competitive synthesis, pressure-testing positioning, generating and iterating on messaging and content, and modeling customer segments, so the team operates at a higher altitude than headcount alone would allow.

• Build and run an AI-native team: set the norms, tooling, and workflows so that using AI to do better work faster is the default, not the exception, and recruit and develop marketers who think this way.

• Bring an insider's fluency in what AI is doing to the accounting profession, the same shift IAS is built for, so our positioning reflects how firms actually adopt and govern AI rather than a surface-level pitch.

• Own the complete, current, channel-ready PMM Strategy Package for the segment: ICP and segmentation (who we target, who we don't, and why), the market and competitive landscape, the positioning document and value proposition, and the messaging framework that channel teams write from.

• Build the accountant-facing positioning for our client products (Quick Books Online, Money, Intuit Enterprise Suite), not just the client-facing story, so firms understand what our portfolio does for their practice, not only their clients.

• Set the strategic direction that Lifecycle, Growth, Brand, Comms, Web, and Paid Media execute from, so channel teams can write on-message without coming back to PMM.

• When IAS and the client products (Quick Books Online, Money, Intuit Enterprise Suite) reach the same firm, produce one integrated strategy and a single go-to-market brief per segment, not parallel ones, with shared ICP alignment, a coordinated value proposition, and sequenced GTM. Set targets against overall segment revenue goals, not product by product.

• Position IAS around the jobs medium and large firms actually have: moving the practice toward roughly 70% advisory and 30% transactional, working across every client in one place, portfolio intelligence across the…