Senior Manager, Integrated Campaigns (9 month FTC)

Senior Manager, Integrated Campaigns (9 month FTC)

Thought Spot Mountain View, California, United States

About Thought Spot The world’s most innovative companies turn to Thought Spot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. At Thought Spot, we’re a curious, data-driven team on a mission to make the world more fact-driven—building products that make answering complex data questions as natural as having a conversation.

The Role As the Senior Integrated Campaign Manager
, you will play a pivotal role in driving the strategy, development, and execution of integrated, global marketing campaigns. Targeted at Data & Business leaders and practitioners, your work will drive market awareness, accelerate new logo acquisition, and foster growth within our existing customer base.

A core focus of this role will be taking full strategic ownership of Thought Spot’s Global Webinar & Digital Event Program. Webinars are a flagship channel for us—you will transform our digital event strategy into a high-converting engine for thought leadership, pipeline generation, and customer engagement.

This is a highly cross-functional role requiring close collaboration with Product Marketing, Demand Generation, Content, Field Marketing, Web, and Sales to build cohesive, high-impact campaign journeys.

• Flagship Webinar Program Ownership
• End-to-End Strategy & Production:
  Lead the overall strategy, production, promotion, and execution of our global webinar and digital event pipeline—from initial concept and speaker onboarding through to post-event follow-up.
  
  Key responsibilities include:
• Demand Generation & Registrations:
  Driving high registrant conversion rates through targeted promotion.
• Email Marketing Optimization:
  Crafting and refining high-converting email strategy and cadence for pre- and post-webinar engagement.
• Cross-Channel Activation:
  Partnering closely with the social media team to maximize event reach and organic/paid promotion.
• Always-On On-Demand Strategy:
  Building and scaling a sustainable, always-on content engine for past webinars to continually generate pipeline long after the live broadcast ends.
• Format Innovation:
  Experiment with diverse event formats (e.g., live product demos, executive round tables, practitioner workshops, interactive panel discussions) to drive high engagement across all stages of the buyer journey.
• Content Repurposing & Activation:
  Partner with content and social teams to maximize the ROI of every webinar by repurposing live sessions into snackable videos, blog posts, and multi-channel campaign assets.
• Integrated Campaign Strategy & Execution
• Global Campaign Delivery:
  Drive multi-channel global campaigns targeting Data and Business leaders to build brand authority and generate qualified demand.
• Field Enablement & Campaign Packaging:
  Partner closely with Field Marketing teams by packaging integrated campaign frameworks, toolkits, and messaging designed to fuel local execution, Account-Based Marketing (ABM) programs, and vertical-specific initiatives.
• Content Creation & Campaign Toolkits:
  Develop reusable core campaign assets, high-converting email copy, landing page messaging, and content kits that empower field, digital, and regional teams to easily roll out global campaigns at scale.
• Optimization & Performance Analytics
• Performance Reporting:
  Define critical success metrics, partnering with Marketing Operations to track, report, and forecast campaign effectiveness, funnel metrics, and overall ROI.
• Data-Driven Optimization:
  Continually analyze campaign and webinar performance (e.g.,…