Social Media Marketing Specialist

Social Media Marketing Specialist

Branch Metrics, Inc. Mountain View, California, United States

At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto:
Build Together, Grow Together, Win Together.

Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join:

• People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
• Top‑Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T‑Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
• Momentum & High‑Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
• Profitability & Recognized Workplace: We're committed to creating a sustainable, long‑term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).

Branch is seeking a Social Media Specialist to own and evolve our organic social media presence.

You'll blend strategic thinking with hands‑on execution, creating content that educates, entertains, and builds trust with marketers, product leaders, growth teams, and executives. You'll collaborate closely with Content Marketing, Brand & Creative, Product Marketing, PR, Demand Generation, Customer Marketing, and company executives to amplify campaigns, elevate thought leadership, and grow Branch's influence across the mobile ecosystem.

This is an ideal role for someone who loves both analytics and creativity—someone who can spot a trend, write compelling copy, spin up a quick video, and understand what thumb‑stops audiences.

• Own Branch's organic social strategy across Linked In and evaluate opportunities on additional platforms.
• Develop monthly social calendars aligned with company priorities, campaigns, product launches, events, and industry moments.
• Identify new formats, trends, and opportunities to increase engagement and brand awareness.
• Recommend new channels and social initiatives based on audience behavior and business goals.
• Read and react to requests for social posts from other members of the organization

• Write engaging social copy that reflects Branch's brand voice.
• Create and publish a mix of graphics, videos, carousels, polls, animations, and short‑form content.
• Repurpose webinars, reports, blogs, podcasts, customer stories, events, and executive content into compelling social assets.
• Actively participate in campaign ideation to support broader marketing campaigns.
• Partner with the Creative team to produce high‑performing visual content.

• Support executive thought leadership on Linked In.
• Help grow employee advocacy by making it easy for employees to share company news and thought leadership.
• Celebrate and support our “Branch Butterflies” internally and externally to create strong groundswell

• Monitor conversations, comments, and messages.
• Engage thoughtfully with customers, prospects, partners, influencers, and industry leaders.
• Identify opportunities to join relevant industry conversations in authentic ways.

• Track engagement, follower growth, impressions, click‑through rates, and other key performance metrics.
• Analyze content…