Senior Program Manager, Marketing Strategy & Operations

Senior Program Manager, Marketing Strategy & Operations

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, Zoc Doc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

You will be the glue that holds marketing together, the connective tissue between marketing and the rest of the company, and a direct partner to the VP of Marketing in running her day-to-day operation. You'll own how the team plans, prioritizes, and runs: the calendar, the operating rhythm, the cross-functional programs and launches that move our biggest bets forward, and the events that bring the team together.

You'll also work closely with the VP herself, helping manage her priorities, preparing her for key meetings, and giving her visibility into how the 25-person marketing team (including 8-9 contractors) is structured and resourced as she continues to evaluate the org. This is a high-trust, high-ownership role for someone who loves turning strategy into a plan, keeping a lot of moving parts on track, and making both a leader and a team run better every quarter.

You'll report directly to the VP of Marketing and work across every marketing team, and with sales, product, and Rev Ops.

• Help manage the VP's priorities and calendar; prepare her for key meetings (leadership team, cross-functional reviews, exec updates) with briefing materials and follow-up tracking.
• Represent the VP in meetings where appropriate, ensuring context and decisions flow accurately in both directions.
• Support the VP's ongoing assessment of team structure by helping organize visibility into roles, workload, and the contractor mix across the 25-person team.

• Own the marketing operating rhythm: planning cadence, weekly and monthly reviews, quarterly business reviews, and leadership meetings. Keep them focused and moving.
• Build and run one integrated marketing calendar across campaigns, launches, events, and content, so the whole team is working from a single source of truth.
• Drive accountability — track goals and program status, and surface clearly what's on track, what's slipping, and what needs a decision.

• Project-manage the biggest cross-functional programs and product launches end to end: scope, timeline, owners, dependencies, risks, and the follow-through that gets them shipped.
• Be the connective tissue across marketing (growth, corporate, product marketing, comms, field, and ops) and with sales, product, and Rev Ops, so work doesn't fall through the seams.
• Turn strategy into plans, take the VP's priorities…