Senior Integrated Marketing Manager
Job in
Mountain View, Santa Clara County, California, 94039, USA
Listed on 2026-09-23
Listing for:
GMI Cloud
Full Time
position Listed on 2026-09-23
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Digital Marketing, Marketing Management
Job Description & How to Apply Below
- Own end-to-end launch strategy for new products, models, features, and partnerships
- Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement
- Orchestrate cross-functional teams across product, sales, and Dev Rel from kickoff through post-launch
- Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption
- Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives
- Grow and activate community channels (Discord, Slack, forums, office hours)
- Partner with Dev Rel to turn technical content into community moments
- Drive developer loyalty and grassroots adoption
- Own the full event portfolio: industry conferences (GTC, Kube Con, Re:Invent, NeurIPS), founder dinners, customer summits, and owned meetup series
- Define event strategy - where to show up, key messaging, and on-site activations
- Lead partner co-marketing activations with ecosystem partners
- Measure event ROI through pipeline, accounts engaged, and content captured
- Partner with product and growth engineering to optimize the self-serve funnel
- Drive improvements in landing page conversion, sign-up activation, and time-to-first-value
- Build lifecycle email, in-product nudges, and onboarding flows
- Architect the handoff between PLG motions and sales-assist for upmarket conversion
- Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field
- Set and hit clear pipeline targets for each campaign
- Stand up ABM motions for top enterprise accounts in partnership with sales
- Translate deep technical work - benchmarks, architecture, customer outcomes - into compelling stories
- Tailor messaging across technical buyers, executive decision-makers, and the broader market
- Maintain narrative consistency across all channels
- Own the integrated marketing dashboard
- Track pipeline sourced and influenced, activation rates, MQL-SQL conversion, event ROI, and community growth
- Lead post-mortems and translate insights into the next playbook
- Bachelor’s degree in marketing, business, or related field (or equivalent experience)
- 7+ years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS
- Proven track record running integrated campaigns that drive pipeline and adoption - not just impressions
- Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences
- Demonstrated success with ABM and field marketing motions for enterprise accounts
- Experience operating PLG funnels and the analytics behind them
- Strong product instincts and technical fluency - you can talk to engineers and translate for executives
- Sharp writer and editor with strong opinions on narrative and positioning
- Data-driven approach to campaign measurement and optimization
- Comfortable in 0-1 environments - you build the playbook, then run it
Position Requirements
10+ Years
work experience
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