Principal Market Researcher

Overview

Intuit's Strategic Research & Analytics (SRA) team is looking for a Principal Market Researcher to serve as a strategic intelligence counselor across the Intuit ecosystem — not just the platform brand, but the connective tissue across GBSG (Quick Books, Mailchimp) and the parent Intuit brand. This is not a research-execution role; it's a role that sets the research agenda. You'll apply rigorous, technically grounded evidence synthesis — triangulating brand trackers, MMM/attribution outputs, creative measurement, and competitive intelligence — to give VP- and CMO-level leaders the confidence to make bold, well-underwritten bets.

Intuit's Strategic Research & Analytics (SRA) team is looking for a Principal Market Researcher to serve as a strategic intelligence counselor across the Intuit ecosystem — not just the platform brand, but the connective tissue across GBSG (Quick Books, Mailchimp) and the parent Intuit brand. This is not a research-execution role; it's a role that sets the research agenda. You'll apply rigorous, technically grounded evidence synthesis — triangulating brand trackers, MMM/attribution outputs, creative measurement, and competitive intelligence — to give VP- and CMO-level leaders the confidence to make bold, well-underwritten bets.

You will be the senior-most objective voice of the customer/audience at the intersection of human insight and commercial strategy. You'll set research strategy across global brand health, creative and sponsorship measurement, and high-stakes strategic initiatives where the data is incomplete, conflicting, or nonexistent — and you'll be expected to build the answer anyway. We're looking for a leader with a growth mindset who treats ambiguity as the job, not an obstacle, and who operates with the urgency required to keep pace with Intuit's speed of decision-making.

• Strategic & Technical Mastery: 15+ years driving brand and business performance through advanced quantitative and qualitative research, with hands‑on fluency in experimental design, causal inference, multivariate and regression‑based analysis, and familiarity with marketing mix modeling (MMM) well enough to interrogate and integrate them into your own synthesis.
• Executive-Level Ownership: A demonstrated "figure it out" mentality at the Business Unit level — you don't wait for a roadmap, you build one, and you bring unmet needs and growth strategy directly to senior leaders rather than waiting to be asked.
• Growth Mindset with Urgency: A bias for rapid learning and iteration; you treat every ambiguous, high‑stakes problem as a chance to get sharper, and you move at the pace the business needs without sacrificing rigor.
• Meticulous, Technically Grounded Precision:
  Command of the technical details that others overlook — statistically sound methodology, defensible modeling assumptions, and airtight data logic — so stakeholders never have to second-guess your output.
• Customer Obsession: A passion for translating customer truth into measurable, enterprise-level business impact.
• Intuit Values:
  Smart, humble, curious, and a collaborative leader who elevates the teams around them.
• Enterprise‑Wide Strategic Counsel:
  Serve as a consistent strategic counselor to VPs and the CMO, not just a research partner to the brand team — proactively shaping brand and growth strategy across the full Intuit ecosystem.
• Global Brand Health Ownership:
  Own the strategic direction of global brand health measurement across GBSG Brands, identifying cross‑brand patterns and halo effects that no single‑brand view would surface.
• Advanced Measurement & Modeling Fluency:
  Drive research strategy for creative pre‑testing, in‑market measurement, while working fluently alongside MMM and data…