Field Marketing Manager, Virtual Events

Description

Field Marketing Manager, Virtual Events

Raleigh, NC;
Draper, UT;
Remote
- Any allowable state

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

Invested Relationships

Fiscal Prudence

Candid Conversations

ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit

THE OPPORTUNITY

The Field Marketing team enables the Egnyte Sales Organization to drive pipeline and revenue through targeted, high-impact campaigns and experiences. In this role, you will be responsible for leading the team’s virtual event campaigns across the global team, creating unique experiences that engage customers and prospects in new learning opportunities.

• Virtual Event Leadership (75%):
  Lead the strategy and orchestration of virtual event campaigns across key verticals. You will be responsible for ideation through execution, creating unique digital experiences that engage customers and prospects.
• Pipeline & Revenue Accountability
  :
  Achieve pipeline and closed-won targets, helping the broader team accelerate opportunities across new logo acquisition and the install base (retention and expansion).
• Field Event Support (25%):
  Assist in the planning and execution of Tier 1 physical events and agile, sales-requested events to support territory needs.
• Strategic Partnership
  :
  Earn the role of trusted advisor on all things pipeline and revenue to Sales leadership. You will work directly with sales leaders and individuals to fully activate program success.
• Cross-Functional Collaboration
  :
  Partner cross-functionally with sales, product marketing, demand generation, and other stakeholders to build and execute field marketing programs that drive pipeline and revenue within our core verticals.
• Funnel Optimization
  :
  Demonstrate an understanding of the pipeline journey with the ability to adapt to business needs (net new vs. acceleration vs. retention). Continuously tune and optimize campaigns to increase conversions, reduce acquisition costs, and boost ROI.
• Analysis & Reporting
  :
  Work with Marketing and Sales Ops to track, analyze, and report on campaign performance across all channels.
• Budget Management
  :
  Manage field marketing budget and third-party vendors.

• 4+ years of B2B field marketing experience, with a specific emphasis on virtual event strategies.
• Experience leading campaigns, events, and field marketing for a B2B SaaS company.
• Demonstrated ability to lead and execute multiple events from inception to revenue delivery.
• Proven experience working dynamically across multiple teams to create unique customer experiences.
• Knowledge and understanding of key technologies – SFDC, Marketo, Outreach.io, Gong, Tableau, Splash, Zoom as well as virtual event platforms.
• Excellent verbal communication, organization, project management, and writing skills.
• Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues.

Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $86k - $120k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role…