Channel Enablement Manager

Intuit is building a net‑new VAR channel for its mid‑market product lineup, and this role is where newly recruited partners become productive ones. As Channel Enablement Manager, you will take the handoff from the VAR Channel Recruitment function and own everything that happens next — from the moment a partner signs through to the moment they close their third deal and graduate to ongoing management by a Partner Development Manager (PDM).

This role operates in two modes simultaneously. The first is program builder: in the early stage of this role, you will design and stand up a structured certification program across four domains — marketing, sales, demo, and implementation — drawing on Intuit's existing learning and development assets and adapting them for a VAR reseller context. The second is player‑coach: you will work directly alongside newly certified partners on their first sales, co‑selling with them, helping them navigate deals, and accelerating their path to first closed‑won revenue.

As the partner base grows and the certification program matures, the balance shifts toward execution and coaching. But in the near term, this person is both building the machine and running it.

Certification program design & build

• Design and stand up Intuit's VAR partner certification program across four domains: marketing (positioning, demand generation, co‑marketing), sales (discovery, qualification, objection handling, closing), demo (product demonstration of Quick Books Advanced, IES, Services, and Intuit Agent Studio), and implementation (onboarding methodology, technical setup, customer handoff).
• Leverage Intuit's existing learning and development assets as the foundation, adapting and extending content to reflect the specific needs of mid‑market VAR resellers.
• Define certification standards, assessment criteria, and pass thresholds for each domain — ensuring that a certified partner can operate credibly and independently with end customers.
• Build and maintain the on‑ramp playbook: a structured sequence of activities, resources, and milestones that takes a newly signed partner from agreement execution to certification completion.
• Continuously improve certification content based on partner feedback, deal outcomes, and product updates — with particular attention to keeping demo and product training current as Intuit's mid‑market lineup evolves.

Partner on‑ramp & activation

• Receive structured handoffs from the VAR Channel Recruitment Manager for each newly signed partner, including partner profile, signed agreements, and recruitment context.
• Guide each new partner through the full on‑ramp sequence: program orientation, certification across all four domains, and preparation for first customer engagement.
• Set clear activation milestones with each partner and track progress against them, intervening proactively where partners are falling behind or at risk of disengagement.
• Manage a concurrent cohort of partners in various stages of on‑ramp and first‑sale activity, maintaining clear visibility into each partner's status and trajectory.

First sales coaching & co‑selling

• Work directly alongside newly certified partners on their first sales opportunities, acting as a player‑coach: joining discovery calls, supporting demos, advising on deal strategy, and co‑presenting where needed.
• Help partners navigate Intuit's internal resources — product specialists, solution architects, deal support — to accelerate early deals and build partner confidence.
• Debrief with partners after each deal — won or lost — to reinforce learning, identify skill gaps, and adjust coaching approach.
• Drive each partner to their graduation threshold of three closed‑won deals, at which point ownership formally transfers to a Partner Development Manager.
• Execute a clean graduation handoff to the assigned PDM, providing a complete partner profile including strengths, gaps, deal history, and recommended engagement approach.

Program operations & reporting

• Maintain accurate tracking of all partners in the enablement pipeline: on‑ramp stage, certification status, deal activity, and graduation progress.
• Report regularly to Matt Wass de Czege and the…